Chief Brand Officer

ABOUT US 

Uncommon Goods partners with independent makers and small businesses to offer a wide, constantly evolving assortment of original, creative products. 

We are built on better business practices and committed to having a positive impact. Learn more here.  

The best part of Uncommon Goods is us—our team. We've been around for over 20 years because of all the wonderful people who make UG the one-of-a-kind company it is. 

Learn more about our products, B Corp certification, guiding principles, Better to Give program, and team members you might be working with. Listen to the story of Uncommon Goods from our Founder and CEO here and here. 

EVERYONE IS WELCOME HERE 

At Uncommon Goods, we believe we're all out of the ordinary.  That's why we're committed to making diversity, inclusion, equity, and belonging part of everything we do. We strive to make significant changes to our business, from how we find our products to how we build and cultivate our team—so we can be everyone's favorite place to work. 

We are an equal opportunity employer. If you would like to request any accommodation during the application process, please email [email protected]. 

ABOUT THE ROLE 

As the Chief Brand Officer (CBO) at Uncommon Goods, you are a member of our leadership team and the driving force behind our brand identity and creative vision.  You will set the overall strategic direction for our brand, fostering a culture of innovation and collaboration on our talented Creative team.  You will oversee art direction, design, and messaging. You will ensure our site, marketing and overall customer experience are represented in an innovative, artistic, and unique style.  

This hybrid role works on-site at our waterfront Brooklyn location 2 to 3 days a week. 

ROLE RESPONSIBILITIES 

 Brand Strategy: 

• Develop and execute a visionary brand strategy that reflects our commitment to creativity, individuality, innovation, and excellence. 
• Refine the company's brand identity, ensuring alignment with the Founder/CEO’s vision, with consistency across all customer touchpoints. 

• Build on our brand's artistic vision, values, and distinctive qualities and continuously evolve our brand strategy in response to market trends and creative opportunities. 

Creative Leadership: 

• Lead, mentor, and inspire the creative team to achieve excellence and push boundaries. 
• Cultivate a culture of innovation, experimentation, and continuous learning in crafting and executing captivating visual and artistic concepts that resonate with our target audience. 
• Ensure that all creative outputs, from website to product design and marketing campaigns, embody our brand's essence. 

Marketing and Advertising: 

• Oversee creative marketing strategies, including content creation, visual campaigns, and storytelling. 
• Collaborate with Marketing team to implement campaigns that celebrate the nature of our products and brand. 

Product Innovation: 

• Work closely with Product Development team to infuse creativity and uniqueness into our product offerings. 

• Champion brand-right presentations in product design, packaging, descriptive copy, photography, and selling touchpoints, both digital and offline. 

Customer Experience: 

• Ensure customers have a remarkable and memorable experience interacting with our online and offline brand (catalog). 
• Foster a customer-centric approach and gather feedback to enhance the customer journey. 

 Performance Measurement: 

• Define creative KPIs to evaluate the effectiveness and impact of creative initiatives. 
• Regularly report on creative and brand performance. 
• Implement effective productivity initiatives that enable the creative team to deliver higher quality work on time and within budget. 

Qualifications: 

• Bachelor's degree in marketing, fine arts, design, or a related field preferred. 
• Extensive experience (10+ years) in creative leadership roles, including a track record in brand strategy and expertise in Copy, Design, Photo, Art Direction and User Experience. 
• Deep passion for creativity, innovation, and the arts. 
• Exceptional creative thinking, communication, and leadership skills. 

COMPANY PERKS 

• Benefits: We invest in your well-being through subsidized medical, dental, and vision insurance; in your career with free, confidential, 1-on-1 coaching; and in your future via 401K matching. You can even invest in our future through employee stock options.  
• Education Subsidy: We reimburse up to $5250 (the yearly IRS limit) of tuition for college coursework or professional training.  
• Service: We offer eight hours of paid time off each year for volunteering. 
• Commuter benefits: We offer a pretax discount for those who take public transportation (train, bus, and ferry). For those who prefer to pedal to work, we offer significantly discounted yearly Citi Bike memberships and/or will provide money to help with purchase or repair of your own bike.  
• Team member discounts: Our team members can buy our goods at a 40% discount (and take our Uncommon Experience classes free).  
• Work/life balance: We offer generous paid time off, and we supplement New York State Short Term Disability for 3 weeks and New York State Paid Family Leave for 8 weeks. 
• Casual environment: No need to dress up—wear comfortable clothes every day. And we hold occasional, fun, company-wide events. 
• Open book policy: We share our financial results with the entire team every week in our management update email and our monthly company-wide meeting, UncommonCo. 
• Collaborative environment: Whether it's a data analyst recommending products to the buyers or a warehouse manager providing the theme for an email blast, we welcome your talents and insight, wherever they apply.
• Learn more about your FMLA rights here.

This position's annual base salary range is $200k - $240k. This role is eligible for our annual performance bonus program and options. 

To apply, please submit: 

• Resume 
• A portfolio showcasing creative achievements and successful brand campaigns. 
• Cover letter that includes answers to the following two questions in the application form: 
  • What excites you about the Chief Brand Officer role at Uncommon Goods? 
  • Is there anything you would like to add that is not communicated in your resume?