Client Services and Brand Manager

LOCATION:

The Client Services/Brand Manager position is a remote, work from home position, as are all positions at Acceleration Partners (a structure central to our culture and our vision to change the work/life paradigm). Candidates who live in the following States will be considered:  CT, IL, MA, NH, NJ, PA, RI, VA, FL, GA, MN, OR, TX, AZ, ME, NC, OH, SC, TN. Some travel is required for client meetings or other internal meetings, conferences, etc.

THE ROLE:

The Client Services/Brand Manager will manage a book for 5-10 DTC brands.  They will become the main point of contact between the client (brand) and the Influencer Response Partnerships team.  This position will report to the Director of Client Services.  The Client Services/Brand Manager will lead weekly/bi-weekly client calls and communicate directive/priorities back to the partnerships team.

TOP 5 JOB RESPONSIBILITIES:

1. Influencer Planning, Messaging & Strategy: Create influencer proposals, KPI projections and next steps for new clients. Lead new client kickoff meetings with the partnerships team discussing everything from budget, KPI goals, deadlines, messaging, offer, product samples, whitelisting and more. Work with Director of Partnerships to develop influencer roll-out plans after testing is complete and follow up on team progress. Lead partnerships team on influencer renewal/rebooking strategy including whitelisting/paid social efforts. Work with new and existing clients to create and update brand messaging, offers and creative strategy.  Disseminate messaging to partnerships team and following up with the partnerships team to make sure nothing slips through the cracks. 
2. Vital Factors: Attend and assist in directing partnerships team’s on bi-weekly vital factor calls – during these calls, each partnerships team member reviews their previous week’s results and provides action steps for each of their influencer partners. Work with Director of Client Services to plan your own Vital Factor goals and Action Steps – goals may include hitting revenue, client KPI’s etc and providing action steps on how to get there.
3. Client Reporting and Analysis: Provide weekly or bi-weekly summary reports to clients including results, key learnings, influencer analysis and strategy. Update weekly trackers with clicks, orders and revenue for all clients. Analyze influencer results based on client KPI’s including CAC, ROI, CTR, CVR, LTV, AOV’s etc. and use the data to make more intelligent decisions around influencer strategy. 
4. Client Budgets and Invoices: Manage client budgets by 1. Making sure partnerships team is filling the budgets in a timely manner with the most efficient influencers 2. Monitoring client budgets throughout the month and directing partnerships team on when to add more, cut back etc. Also, work with accounting on client invoicing, reconciliations, and payments. 
5. New Business: Assist team on potential new client/brand calls. Eventually be able to take a few calls on your own. Attend industry events and networking in spare time. Be able to review, edit and approve new client MSA’s

WHAT SUCCESS LOOKS LIKE:

By 6 MONTHS to 1 YEAR…

• You should be an expert on your roster of 5-10 brands including knowing their best performing influencers, KPI’s, which days of week/ time of day perform best, demographics and more.
• You should be extremely comfortable leading weekly client calls/team kick off calls and directing Partnerships team on Vital Factors with little assistance.
• You should be in the habit of creating (1) new messaging brief/concept per month for each of your brands.
• You should be in the habit of pitching (1) new testing strategy per month for each of your brands to help grow your monthly revenue.
• Ideally managing roughly $300k - $500k in monthly gross brand spend across all AP clients.

QUALITIES OF THE IDEAL CANDIDATE:

• Unparalleled work ethic -- embodies the grit and tenacity to be the best at what they do.
• Ability to thrive in high pressure and EXTREMELY fast paced environments -- promptly responds to all emails from clients and team members.
• Exemplary verbal and written communication skills
• Strong sales mindset – always be thinking about how to get more out of our current roster of clients.
• Ability to foster relationships with clients
• No fear -- the desire to jump into any task and confidently take ownership
• No egos!  We pride ourselves on extremely low turnover and a family environment.

MINIMUM QUALIFICATIONS & SKILLS:

• Must have 1-3 years of influencer marketing experience – either from the brand side, agency and/or talent management.
• Be able to confidently sell clients into testing new influencers, new influencer strategies, when to rebook influencers and more. 
• Must understand how to calculate RoAS, CAC and other basic KPI metrics.

Recent Acquisition:

Acceleration Partners (AP) is excited to announce the acquisition of Influencer Response and Volt Agency, positioning AP as the only agency in the world with the ability to deliver end-to-end affiliate, partnership and influencer services at scale. Influencer Response and Volt had previously merged in May of 2022.

This strategic acquisition marks AP's fourth since partnering with Mountaingate Capital in 2020, and the second of this year.

Founded by Josh Butowsky, Influencer Response is one of the industry's first direct response focused influencer agencies. Volt Agency, founded by Ryan Waranauskas, is a boutique performance marketing agency specializing in the growth of direct-to-consumer (DTC) businesses.

"Beyond the immediate enhancements to our influencer practice, this acquisition significantly increases our capacity to support new and existing customers with a full range of outcome-driven marketing opportunities," said Matt Wool, CEO of AP.

Influencer and affiliate marketing are converging now more than ever – and at a rapidly increasing speed. With the influencer market expected to reach $15 billion by the end of this year, partnerships within this space are essential for brand exposure and revenue generation.

Our offering already includes our fully integrated and transparent influencer program management service, AP Influence. Through AP Influence, we address every facet of influencer partnership marketing to help brands target the right audiences, and generate quality leads, revenue, and much more. We also implement precise processes to demonstrate our data-driven strategy's effectiveness and help clients track measurable influencer outcomes.

Influencer Response and Volt add significant strengths to the AP platform, enabling us to deliver an unparalleled suite of integrated solutions that help brands take their performance-based programs to the next level.

WHY ACCELERATION PARTNERS?

Founded in 2007, Acceleration Partners is the recognized leader in partnership marketing and a six-time Global Performance Marketing Award (GPMA) winner in the “Best Affiliate and Partner Marketing Agency” category. Acceleration Partners manages programs in 40+ countries for more than 170 brands including Target, GoToMeeting, Noom, ButcherBox, and Betterment. Acceleration Partners’ fully remote global staff of 300+ maintains a singular focus on delivering exceptional outcomes; and delivers deep and data-driven expertise in all key partnership marketing tactics, including affiliate, influencer, content, mass media, and B2B partner marketing. In addition, Acceleration Partners has received awards for its performance and exceptional culture, including "Best Agency" and "Best Team in Performance Marketing ("Performance Marketing Awards"), US Changemakers ("PerformanceIN"), "Best Workplaces" (Inc.), "Best Places to Work" (Glassdoor), and "Most Committed to Work-Life Balance" (Digiday). 

As an organization, we are 100% remote, 100% of the time.  Our infrastructure was built to operate remotely and we believe we do it better than most with equal access to tools, resources, colleagues, and leadership no matter where you are in the world or what your role is within the organization. When we ask our employees, “What motivates you to come to work every day?” Time and time again the answer is our people. Joining Acceleration Partners means joining a community of brilliant colleagues from around the world who are smart, driven, and who will challenge and motivate you to new heights. 

Acceleration Partners is committed to a diverse workforce and we are an equal opportunity employer. We evaluate applicants regardless of an individual’s age, race, color, gender, religion, national origin, sexual orientation, disability, or veteran status. 

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