Job Description
PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.
At PMG, we exist to inspire all people to feel that anything is possible personally and professionally. It’s what powers us to deliver value, innovation, results, and Digital Made for Humans™ for the world’s most ambitious brands by bringing a more human-centric approach to digital.
Our organization specializes in driving business and brand strategies for a diverse array of ambitious global clients.
As our Senior Lead for Client Strategy, you'll play a pivotal role in shaping the strategic direction for our clients! This position will see you orchestrating the development of robust media plans, honing business goals, and managing budget forecasts. With a firm understanding of performance metrics and a strong focus on continuous improvement, you'll navigate our clients’ internal structures and build strong relationships with key stakeholders. In this dynamic role, you will leverage your leadership skills, industry knowledge, and innovative thinking to create a significant impact on our clients' success and your team's evolution.
Responsibilities:
- Performance media planning and campaign strategy.
- Digital media experience in Brand Media, Paid Social and/or Programmatic.
- Leading a client team of subject matter experts by assessing need, harnessing various skill sets, and turning strategy into execution via actions by him or herself and the team.
- Actively participating in the day-to-day operations of client accounts, including cross-channel / cross-team project management, performance and service integration.
- Communicating strategy and campaign updates to clients via weekly calls, emails, and in-person meetings.
- Helping develop overarching account strategy and ensuring day-to-day projects drive toward it.
- Accountable for campaign performance, managing spend and budget allocation, and troubleshooting issues as they arise.
- Identifying growth opportunities and implementing initiatives to ensure client goals are met while executing daily account management tactics.
- Contributing to high-impact projects as a Lead level practitioner.
- Leading team meetings and brainstorms in addition to weekly client calls.
- Managing media partners and performance, ensuring client deliverables and goals are being met.
Skills & Experience:
- 6+ years of relevant work experience in media advertising.
- A bachelor’s degree or equivalent work experience.
- Ability to individually create, or delegate to a team, clear and focused presentations for any audience.
- Proven experience in multi-channel digital marketing and managing digital media campaigns with a strong focus on direct response and online sales/customer acquisition.
- Solid analytical background with experience managing budgets/KPIs from a comprehensive, cross-channel strategy perspective.
- Proficiency in Microsoft Excel.
- Previous involvement with a large retail or eCommerce brand.
- Familiarity with various attribution methods (MTA, MMM & Last Click) to optimize programs efficiently.
- Quick, accurate, and decisive analytical, forecasting, and decision-making skills.
- Demonstrated management and team development skills.
- Excellent verbal and written communication skills.
- Strong presentation skills with proficiency in either PowerPoint or Keynote.
About PMG:Â
PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Athleta, Best Western Hotels & Resorts, Kohler, McDonald’s, Nike, Old Navy, Sephora and Shake Shack runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.
Named to Ad Age’s 2023 A-List, MediaPost’s 2023 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company’s Best Workplaces for Innovators, Fortune’s Best Workplaces for Women, and to be the only company named to Ad Age’s Best Places to Work eight years in a row.
Being part of PMG means being part of a company culture that’s unmatched in digital. We’re willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way.Â
We’d love to get to know you and share more about why we love PMG and the work we do. Â
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.
Date Posted
07/29/2023
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7
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