Co-Op Marketing Manager

Job Summary
The position reports to the Senior Marketing Manager, Co-Op & Operations and will have a leadership role in managing and growing iHerb’s Co-Op Marketing efforts. This position works very closely with both Marketing and Purchasing Teams to create and execute custom marketing strategies, campaigns, and promotions for iHerb’s top brands. This role is vital to developing and maintaining iHerb’s vendor relationships.
Job Expectations

• Develop, strategize, and execute co-op campaigns from ideation to post-campaign analysis
• Manage initiatives by working cross-functionally with our marketing (retention, acquisition, market-specific, operations etc.) and purchasing teams
• Improve and increase co-op initiatives, vendor-driven marketing budgets, and the program at-large
• Support the Marketing team to monitor KPIs such as website traffic, top-of-funnel conversions, ad performance, and revenue from co-op campaigns
• Perform analysis on key business metrics to evaluate success and growth opportunities
• Competitive landscape/marketing plan analysis for vendors
• Participation/preparation for vendor meetings and executive reviews
• Oversee and facilitate team's deadlines, deliverables, and processes — to ensure successful, on-time co-op campaign execution

Knowledge, Skills, And Abilities

• Knowledgeable of various Marketing department strategies and tactics and able to speak to the department's capabilities
• Collaborative and comfortable with presenting and working directly with vendors
• Able to manage timelines, budget, and deliverables with excellent project management skills
• Exceptional organizational and problem-solving skills
• Strong attention to detail and excellent proofreading abilities
• Strong understanding of the relationship between social media and business objectives
• Comfortable performing in a high-pressure, deadline-driven environment
• Self-directed and self-motivated with the ability to work as part of a team and independently

Education And Experience Requirements

• 3+ years of Marketing experience, preferably in Partnership Marketing, Media Planning, Paid Media/Digital Advertising, or similar
• Bachelor’s degree in Marketing or other related field or a combination of education and equivalent work experience
• High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana.
• Experience with Asana or similar project management platform is a plus.

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Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 30,000 products, from over 1,200 brands direct to our customers in 185+ countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for. 

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.