Cocomelon - Senior Marketing Manager

Thank you for considering a career opportunity with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids' entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone's flagship private equity business.

The Role

We have an exciting new opening for a Senior Marketing Manager at Moonbug for our global preschool sensation CoComelon.

CoComelon is the most popular kids show on Netflix since launching in 2020 (and continues to hold that position) and is the most viewed show on YouTube, with over 100 million subscribers around the world. CoComelon is an animated nursery rhyme show about Baby JJ and his family and friends in a relatable and fun preschool world.

The Senior Marketing Manager will report to the CoComelon Brand Marketing Director and be responsible for driving affinity and growth of the CoComelon brand globally, helping craft the short, medium and long term strategy for the brand and leading the annual marketing plans from conception to execution. Results will be measured in audience and revenue growth.

Further, the Senior Marketing Manager will work with our research and insights partners to lead audience insights, set the direction for the optimal exposure through existing marketing and distribution channels, work with our many brand partners to build a holistic brand experience across partner and Moonbug channels as well as create and implement marketing plans and analyze the impact of our efforts.

The Senior Marketing Manager will be responsible for leading and owning projects and 360 marketing campaigns from concept to launch, ensuring cross-functional alignment and leadership buy-in.

This role is a great opportunity for someone with a business, marketing or similar degree and previous experience in a brand marketing role, ideally within an entertainment and/or kids-focused business, to work in one of the most exciting kids' entertainment companies.

The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel - ideally with prior experience with entertainment and/or family marketing. Also critical to the role is a deep understanding of how marketing can drive commercial success, while ensuring the long-term health of the brand.

The successful candidate must be autonomous and self-organized, while creative and self-motivated; have strong attention to detail and great communication skills. The candidate must also be proactive, process-driven, meet committed deadlines and great at working collaboratively in a fast-paced, international environment.

You will be working collaboratively with the General Managers, Marketing, Creative and Comms, Licensing & Merchandising, Music, Live Events, Brand Partnership, and gaming teams as well as research and insights partners to deliver world-class experiences and 360 marketing campaigns for our audience.

This role will sit on-site at our West Hollywood office.

Responsibilities

• Collaborate with CoComelon General Manager (GM) & Brand Marketing Director to set marketing strategy and annual plans.
• Work closely with GM to define the vision for the brand. Be the steward to protect the brand vision, mission and values while ensuring all marketing efforts align with brands' commercial needs. Define the brands' unique positioning and selling proposition.
• Be the expert on the brands' target audience and consumer, and lead consumer insights plans.
• Develop and implement strategies to drive affinity for our brands, drive consumption of our content, engagement on social media platforms and drive conversion on our various retail partner platforms.
• Establish relevant KPIs for marketing plans. Track performance against KPIs to identify insights and opportunities to improve department performance, increase brand scale, and enhance efficiency of marketing spend.
• Oversee creation of brand assets including trailers, sales materials, style guides and other marketing materials.
• Support licensing and distribution partners to develop and execute strategies across their business units and channels integrating with our marketing channel infrastructure.
• Oversee brand marketing team collaborations with internal cross-functional teams like content, brand partnerships and legal for campaign approvals and coordination.
• Develop robust test & learn plans to improve performance and marketing spend efficiencies across channels, based on data & analytical insights.
• Responsible for managing Brand Marketing budget.
• Drive innovation with partners to get them excited to promote our fun and enriching shows and characters.

Requirements

• Seeking someone with a business, marketing or similar degree and previous experience in a brand marketing role, ideally within an entertainment and/or kids-focused business
• Strategic Thinking: Strong abilities to set marketing strategy, align efforts with commercial needs, and define brand positioning.
• Consumer Insights and Targeting: Proficiency in understanding target audience and leading research to drive affinity and content consumption.
• Marketing Strategy and Execution: Track record of developing effective strategies, campaigns, and optimizing marketing spend.
• Analytical and Data-driven Thinking: Ability to establish KPIs, track performance, and use data insights to improve marketing.
• Brand Management and Creative Asset Oversight: Skills in protecting brand vision and overseeing creation of marketing materials.
• Collaboration and Partnership: Effective teamwork, coordination, and alignment with stakeholders.
• Budget Management: Experience in optimizing marketing spend and resource allocation.
• Innovation and Partner Engagement: Ability to drive innovation, build relationships, and promote brand shows and characters.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Wellness Resources
• Others
• $120-140k