Commerce Editor

ABOUT THE ROLE AND OUR TEAM:  

We're hiring a Commerce Editor to ideate, create, and edit shoppable content related to life's biggest moments. As a member of the Editorial Team, the Commerce Editor will engage, educate, and inspire The Knot Worldwide's audience, focusing on two key digital content verticals: Gifting and Stationery. We're looking for a dependable, diligent, and data-driven Editor who's comfortable creating and editing commerce content to perform across several marketing channels, with an emphasis on SEO. We're seeking someone who'll think strategically about creating informational and actionable content, supporting our owned-and-operated e-commerce products, and identifying affiliate opportunities. A strong work ethic, the ability to work efficiently while juggling multiple priorities, a passion for learning new skills, and a positive attitude are all necessities.

RESPONSIBILITIES:

• Independently write and publish clean, thoroughly researched, and optimized shoppable content on a regular basis (focusing on Gifting and Stationery content)
• Manage verticals' content quality by editing junior editors and freelance writers for mechanics and substance (including brand style, voice, accuracy, SEO, market research, and commerce content strategy); provide consistent, clear, and actionable feedback to develop writers' content and skills
• Pitch and develop new content ideas that are aligned with team goals and content strategy; identify opportunities to update existing content for maintenance and improvement
• Creatively strategize around tentpole events (such as Engagement Season, Wedding Season, and Cyber Week) to unlock content monetization opportunities; assist in coordinating this strategy across channels (social media, newsletter, etc.)
• Manage commerce freelance assignments and recruit experienced, reliable freelance writers on an as-needed basis 
• Production tasks, including photo work, affiliate link generation, and building content in our CMS according to established best practices
• Seek and utilize data from multiple sources to inform day-to-day decisions; consistently monitor content performance to measure success and report on performance as needed
• Position yourself as a subject matter expert in the wedding paper and registry spaces, learn the ins and outs of The Knot Invitations and Registry, and stay aware of shopping industry news and trends
• Stay aligned with various editorial and cross-team collaborators—including but not limited to the social media, video, e-commerce, and product marketing teams—to achieve shared business goals

SUCCESSFUL CANDIDATES HAVE:

• A bachelor's degree in journalism or a related field, with 4+ years of professional experience in an editorial content creation role
• A strong understanding of digital editorial best practices and how to write for multiple media consumption channels, with exceptional writing, reporting, and proofreading skills—including proficiency in AP Style and grammar, as well as extreme attention to detail
• Experience publishing self-edited content and editing others
• Experience creating shoppable content and an understanding of affiliate content monetization (experience with affiliate networks and affiliate link creation is a plus)
• Experience creating SEO content, with an understanding of keyword targeting, optimization tactics, and user intent
• Experience with article production, including working within a CMS, sourcing editorial imagery, and basic Photoshop cropping
• Experience creating content around metrics of success (e.g. traffic, affiliate revenue); ​​experience with Parse.ly, Skimlinks, Google Analytics, and/or other analytic tools is a plus
• A deep commitment to hitting deadlines, accuracy, consistency, and professionalism, with the ability to multitask, stay organized, and adapt in a fast-paced environment
• Experience working on a team and cross-functionally with other teams on projects and initiatives
• A collaborative attitude: You can successfully give—and receive—feedback and instructions
• An ownership mentality: You take responsibility for your work—whether it's an article with your byline or an assignment you've edited—and understand how your decisions impact users and the business
• A service-oriented mindset: You're committed to understanding your readers' needs and get satisfaction from helping readers find exactly what they need
• A desire to immerse yourself in the wedding industry and build expertise in etiquette, traditions, and trends
• A good eye for style and design with a passion for discovering buzz-worthy products; familiarity with popular and up-and-coming online retailers 
• Creativity with a wealth of fresh and fun ideas

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