Commercial Marketing Executive

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 

Job Description

We are seeking a commercial marketing executive who will be responsible for the delivery of commercial marketing programs that capture and nurture exhibitor leads across multiple channels. In this role, you’ll work alongside the senior commercial marketing manager to implement programs to generate and nurture leads across all stages of the funnel, via content, SEM, email, retargeting, events and targeted social advertising. You will be working as part of the team but will be also required to take ownership and optimise campaigns based on results.

The individual will have strong copywriting and analytical skills, will be digitally savvy, and data oriented. The candidate will also be an adept communicator, supporting the sales team by delivering leads of exhibitors for our shows.

Main Duties & Responsibilities:

PLANNING & CAMPAIGN MANAGEMENT

· Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)

· Identify and run target segments to build, engage and deliver MQLs to the commercial team

· Create an experimentation strategy of what you will be A/B testing across your campaign to drive more meaningful results

· Build and optimise website strategy on relevant landing pages to maximise relevant traffic and conversion to lead generation activities

ANALYSIS & INSIGHT

· Monitor campaign performance, produce monthly MQL reports including the changes you will make to campaign execution based on data insights

· Analyse your own outcomes regularly and use these insights to build more effective campaigns

· Ensure an efficient use of UTM tracking, to ensure accurate, tagged data is collected using the standardised methodology across all of your lead generation activities

· Use recommended campaign analytics dashboards daily to monitor performance

· Share case studies with marketers within the team, division and wider Informa Markets

MARKETING EXECUTION

· Create targeted, segmented campaigns based on outlines of the target universe defined by the sales team and the Senior Commercial Marketing Manager

· Create warming campaigns, to nurture cold prospects into hot leads

· Create top of funnel marketing campaigns, to capture data from the wider target universe through the use of content

· Use the standardised automation templates, messaging templates and email templates, to ensure you are working to EMEA level guidelines

· Output multi-channel campaigns across email marketing, paid search and paid social, remarketing, web and social

· Write copy to reach, engage and convert potential exhibiting universe into warm leads

· Use of CRO to optimise your online landing pages

· Monitor and adjust digital marketing activity based on performance metrics

· Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards

Qualifications

Qualifications

Educated to degree level or equivalent

Background Knowledge, Skills & Experience:

· Demand generation / lead generation experience
· Full funnel marketing experience

· Excellent analytical skills

· Can-do attitude

· Database development and growth including segmentation / advanced targeting

· Building relationships with partners and stakeholders

· Analytical and questioning mindset

· Salesforce Experience

· Email marketing experience

· Strong copywriting skills

· Deadline and target driven

· Excellent verbal and written communication skills

Desirable

· Experience of using marketing automation technology (preferably Eloqua)

· Experience of working with CMS platforms (but coding knowledge not required)

· Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)

The right candidate is an accomplished commercial marketer, with 3+ years focused on the generation of new leads, and nurture of our lapsed customers.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com 

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely •
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
•  Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 24 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Get three for one: A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Stay well: Use FiscFree to purchase a gym subscription or a new bike with tax benefits.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.