Commercial Marketing Lead, Japan & Korea

Let’s talk about Responsibilities

• Regional commercial marketing leader, taking our global audience strategies and adapting them to execute for Japan & Korea, sharing best practice and learnings with other APAC regional marketing leads​

• Collaborate with regional commercial marketing leaders to shape and execute initiatives for the APAC region - establishing consistent frameworks and playbooks to capture common opportunities and solve for common challenges across APAC​

• Be the strategic marketing partner to our Japan & Korea revenue leaders – Drive our provider marketing thought leadership, develop our provider channel marketing strategies and execute initiatives driving value and growth of our business​

• Partner with solutions marketing and Product and Revenue teams to shape portfolio go-to-market strategy and ‘last-mile’ marketing execution​

• Lead Japan & Korea commercial marketing team to build and execute provider channel marketing plan​

• Leverage deep customer insights and segmentation to drive ResMed value offering to distributor partners​

• Lead the Japan & Korea commercial marketing team to implement campaigns, promotions, and initiatives alongside our sales and operations teams​

• Drive discipline in capturing campaign performance and marketing effectiveness measures, and communicating these with key stakeholders across the business​

• Partner with sales leaders and sales operations to develop marketing collateral and tools driving successful customer interactions​

• In collaboration with consumer marketing and CMG revenue teams, support in building truly omnichannel experience across owned and distributor channels touchpoints for our consumers​

• Foster strong relationships with key stakeholders, including healthcare professionals, KOLs, industry influencers, and partner organizations, to drive further awareness and access to care, and enhance the ResMed brand visibility and authority ​

• Lead our presence at key industry events, trade shows, and conferences in collaboration with key stakeholders​

• Build and manage the provider channel marketing budget for Japan & Korea, ensuring marketing initiatives are effectively prioritised and delivered on time and on budget​

• Stay abreast of changes and trends in regulatory, government, reimbursement, customer and competitive environment influencing the market, to ensure compliance and maintain the company’s competitive edge​

• Nurture and develop a high performing team, enabling all team members to reach their full potential​

Mindset and Behaviors

• Build Relationships (Collaboration): Establish connections with others to accomplish work.​​
• Develop people: Help others become more effective through strengths, expectations, encouragement and coaching.​​
• Lead Change: Recognize that change is essential, set goals for change and lead purposeful adaptations to work that align with a stated vision.​​
• Inspire others: Inspire others through vision, confidence, challenge and recognition.​​
• Think critically: Seek information, critically evaluate information, apply knowledge and solve problems.​​
• Communicate clearly: Listen, share information concisely with purpose, and be open to opinions.​
• Create accountability: Hold self and others responsible for performance.​
• In addition, all appointments must demonstrate a ResMed first mindset and growth mindset.​

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!