Commercial Marketing Manager (B2B SaaS/Health Tech)

Would you like to join a dynamic and exciting company, SOPHiA GENETICS, that combines deep expertise in life sciences and medical disciplines with mathematical capabilities in data computing? We are looking for a creative and strategic Commercial Marketing Manager to join our team! Reporting into the Dir, Scientific and Product Communication, they will work closely with teams across the organization, specifically Product Management, Events Team, Sales and Scientific Communications to develop effective marketing plans, drive commercial lead generation, and communicate the benefits of the SOPHiA DDM™ Platform in supporting multimodal data-driven medicine. SOPHiA GENETICS (NASDAQ: SOPH) combines Data-Driven Medicine, Genomics and Radiomics, and we can ensure that the data used to help patients today will also benefit the patients of tomorrow.

We observed that across the healthcare ecosystem, a vast amount of digital healthcare data is being generated, fueled by technologies such as next-generation sequencing ("NGS"). This data holds promise to accelerate our understanding of biology and disease.

WHAT CAN WE OFFER YOU

A challenging opportunity as Commercial Marketing Manager, who is responsible for delivering seamless and effective multi-channel commercial marketing campaigns to meet business objectives in the most efficient manner. They must ensure messaging consistency for SOPHiA GENETICS products across a range of strategically planned opportunities in print, media, events, and digital channels.

Therefore, if you’re a dynamic, self-motivated professional who believes nothing is impossible, love to learn and be curious, we’d love to have you as part of our team!

Requirements

Key Responsibilities:

• Plan and drive the execution of commercial marketing campaigns on multimodal and real-world data solutions to drive lead generation, product / brand awareness, and ultimately revenue.

• Work closely with Product Management, Sales, and Scientific Communication team members to develop on-line and off-line content.
• Build, maintain, and analyze digital advertising campaigns to ensure the content is reaching the right audiences within budget and on time.
• Track key KPIs to measure ROI of commercial marketing campaigns by creating performance dashboards with user engagement metrics across channels.
• Collaborate with internal stakeholders and outside vendors to support marketing efforts (e.g., web developers, graphic designers and communication agencies)
• Regularly align with other communication functions across the company, including internal communications and external media relations.

• Stay current with the health-tech SaaS market landscape

Education and Experience:

• 5+ years of experience as Product Communication or Marketing Communication Manager within a Health-tech/Pharma/MedTech company
• Advanced life sciences degree (BS, MS in Life Sciences)
• Previous working experience in cloud computing, Big Data, DevOps, machine learning and RWD data sets will be a plus

Requirements:

• Proven track record of managing integrated demand gen marketing campaigns using multi-channel tactics that include printed materials, live events, webinars, digital advertising, and email.
• Extensive knowledge of email marketing and marketing automation tools (Pardot and MailChimp preferred), Google Analytics, Google Ads, CMS platforms (especially WordPress), Microsoft Office Suite, and project management platform, as Wrike.
• Strong business acumen
• Flexible, able to adapt to changes
• Capable to manage multiple assignments with competing priorities
• Strong knowledge of and experience in project management
• Strong oral/written communication and interpersonal skills

Benefits

• Outstanding Medical (with Telemedicine), Dental, and Vision Plans with 90% employer contributions!
• Life and AD&D company provided
• Company paid short and long term disability insurance
• Supplemental employee insurance options available for Accident, Critical Illness, Hospital and Legal
• Career opportunities in a fast-growing company with a worldwide reputation
• International and multicultural environment
• Flexible hours, HYBRID work schedules available
• Work with a dynamic and collaborative Global team
• Exchanges and collaborations with experts within the company (AI, genomics, medicine, etc.)
• Passionate colleagues working to make a real different in patient care. Help us change the world!

Location: Boston, MA. Office-based/HYBRID - Possibility for Remote if out of MA.

Start Date: ASAP

Contract type : Permanent, Full Time

Application process

If you think you fit this position, please send a CV and a cover letter. Please note that incomplete applications will not be considered.

After an initial screening process, candidates will be invited for remote interviews. Selected candidates will then be invited for personal interviews.