Commercial Strategy & Planning Specialist

Company Description

Zayo provides mission-critical bandwidth to the world’s most impactful companies, fueling the innovations that are transforming our society. Zayo’s 133,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo’s communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.

The Commercial Strategy & Planning, Specialist will focus on leading all aspects of segmentation, targeting and positioning at Zayo with a key focus on the TAP (Target Account Program) and HIP (High Impact Potential) ABM targeting strategy. The Associate will provide ongoing financial and data analysis of all current and potential accounts that will refine our targeting strategy and define sales engagement and marketing programs. As part of the sales enablement team this position will coordinate the compiling and reporting of these metrics for presentation to various departmental leads. This position will build out the current strategy to ensure we are targeting the sweet spot accounts that are a perfect fit for Zayo’s Communications infrastructure. You will analyze and understand the customer/prospect landscape and be able to articulate and activate sales on an ongoing basis. This position will manage pro-active targeting prioritization and requests with all sales channels. In addition, this Associate will manage, maintain and enhance current data systems and tools including list requests. This role provides challenge, variety, and exposure to several areas of the business.

The position requires excellent analytical skills and attention to detail, it does require telecommunications knowledge. Personal communication skills and pro-active ownership are critical, as this role demands constant interaction with sales, operations, and finance across the multiple business units of Zayo Group.

Job Description

Responsibilities

• Solidify and enhance the current Zayo segmentation and targeting strategy with a focus on TAP and HIp accounts;
  • Analyze, clean, transform, validate and model data to drive strategy;
  • Lead segmentation and targeting for all sales channels and verticals including inside sales;
  • Work closely with vertical marketing leads on ongoing refinement of sweet spot targets for each vertical;
  • Manage and streamline account reprioritization requests and approvals;
  • Analyze account/target quality and traction on an ongoing basis and make recommendations on targeting and traction strategies
• Own preparation and validation of internal reporting tools to present conclusions gained from analyzing data, including Account Quality and Traction, Vertical Targeting, Campaign Opportunities, and Business Efficiency;
• Create and Maintain Reports and Dashboard tracking success within Salesforce;
• Collaborate with sales enablement and strategic marketing peers to reinforce sales adoption and enablement against targets
• Collaborate with peers (Sales Operations, Sales leaders, Product leads and Marketing leaders etc.) to capture, cleanse, and load data to enable intelligent reporting use in Salesforce and Tranzact;
• Develop and launch a tiered engagement strategy for ranked existing customer and prospect accounts;
• Lead targeting aspects of all account based marketing initiatives;
• Collaborate with sales enablement and strategic marketing peers to reinforce sales adoption and enablement against targets
• Develop a contact strategy and tracking method;
• Develop and support a predictive marketing analytics tool;
• Support campaign list data pull request;
• Drive process improvement efforts and coordinate with IT resources to simplify capture, reporting, and quality assurance tasks;

Qualifications

• Bachelor of Science degree in business, finance, or related field of experience – undergrad or post-grad, post grad preferred.
• Strong analytical and organizational skills.
• Strong attention to detail.
• Proficient with Microsoft Office and /or Google applications, with advanced skills in Microsoft Excel/Google sheets.
• Advanced in SFDC applications
• Proficient in Access applications
• High energy individual with strong work ethic.
• Excellent interpersonal skills and an ability to interact effectively with all personnel.
• Excellent written and verbal communications skills
• Pro-active autonomous yet comfortable teaming with others on various projects.

Base salary range - $58,100 - 75,000 commensurate with experience

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Benefits, Rewards & Wellness

• Excellent Health, Dental & Vision Insurance

• Retirement 401(k) Savings Plan

• Fitness membership discounts

• Generous paid time off policy including paid parental leave

Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.