Commerical Marketing Manager

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 25,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!

Job Description

Under the general direction and leadership of the Strategic Software Marketing Manager, this position will manage multiple projects in alignment with marketing goals to increase global customer awareness and interest in the Rockwell Automation suite of information software products, services, and solutions.

The Commercial Marketing Manager will actively influence, coordinate and manage the outcome of assigned commercial activities necessary to promote information products and solutions. Such activities include outcome-based storytelling, communications for major programs, initiatives, content development, and amplification, and reporting from those activities.

The Commercial Marketing Manager will be responsible for the generation of content for programs which build customer interest in our MES solutions. Work with other Commercial Marketing Managers and stakeholders to produce innovative marketing program tactics that drive traffic and content consumption. Helps plan and implement a wide variety of program channels including social media, advertising, trade shows, sales literature, web, and multimedia for assigned topics.

Supervise and coordinate work done by outside vendors for assigned projects. Assist with development of commercial strategies. Provide consistent metrics for assigned programs. Must possess strong writing skills, some working knowledge of IT and/or manufacturing systems and have great organizational skills and be able to work independently and within groups.

Key Responsibilities:

Functional

• Written communication and development of communications in a fast-paced environment and support commercial programs for software products and solutions.
• Direct marketing communications projects related to supported businesses or cross-business initiatives: establish agreed-upon goals and approach with Program Managers and business marketing for each project; work with and control the work done by outside vendors; measure and report results.

Professional and Technical Excellence

• Produce and maintain written content in collaboration with subject matter experts, aligned to personas and optimized for assigned program objectives incorporating the following: publicity, advertising, direct mail, collateral, sales promotion, social media, web, and media communications, etc. This plan folds into the commercial plan, which feeds demand generation, reputation and launch programs, channel and distributor marketing, and other Marketing programs.
• Familiar with content slicing and optimization for marketing channels (ie. Web copy vs. whitepapers) through digital marketing tactics

Leadership

• Influence and energizing others to help reach business goals and objectives.
• Identify new content opportunities based on incoming data and develop proposals to use innovative tactics; work to obtain business approval.
• Ensure that content and programs are delivered on time and within constraints as defined by the commercial plan and budget.
• Collect and report metrics for assigned programs.

Interpersonal

• Inspiring Trust: Adhere to established departmental and company processes and procedures. Work within and lead teams with honesty, integrity, and fairness and promote open communication. Protect confidential information. Demonstrate accountability for results.

• Adaptability: Demonstrate capability to work on multiple numbers and types of projects at any one time. Demonstrate flexibility to adapt to changing requirements and constraints on a daily basis. Work with project, cross-business, and cross-regional teams to leverage expertise where it is available to get the job done.

• Collaboration and Teamwork: Effectively work within teams to deliver programs on time and within constraints as defined by the commercial plan and budget.

• Cross-Cultural Competence: Work with cross-regional colleagues to proactively develop programs that can be leveraged in multiple regions of the world.

Basic Qualifications:

• Bachelor's degree
• Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
• Travel: Ability to Travel Approximately 25%

Preferred Experience

• Typically requires 5+ years of experience in a marketing, marketing data and/or digital marketing role
• Outstanding organizational, writing and editing skills
• Solid organizational and project management skills
• Excellent interpersonal skills
• Ability to work with senior management, manage ambiguity and work under tight deadlines in a demanding atmosphere
• International business communications experience is desirable
• Experience in manufacturing or MES and information software

The base salary compensation range for this role is $79,040-$98,800 with an annual target bonus of 5% of base salary. Our company benefits can be found at raquickfind.com.

This position is part of a job family. Experience will be the determining factor position level and experience.

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We are an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.