Comms & Social Media Spec

GuideWell · Miami FL

Company

GuideWell

Location

Miami FL

Type

Full Time

Job Description

Are you interested in joining a team of experienced healthcare experts and have the ability to shape and transform the healthcare delivery system? At our family of companies, everything we do is to help improve the lives of the nearly 12 million Medicare beneficiaries we serve and 700,000 health care providers who care for them. It is our goal to help create a better health experience for all consumers. Join our winning culture and help transform Medicare for the millions of people who rely on its services.

Benefits info:• Medical, dental, vision, life and supplemental insurance plans effective the first day of the month following date of hire• Short- and long-term disability benefits • 401(k) plan with company match and immediate vesting• Free telehealth benefits• Free gym memberships• Employee Incentive Plan• Employee Assistance Program• Rewards and Recognition Programs• Paid Time Off and Paid Sick Leave

SUMMARY STATEMENT
This position works with an independence, discretion, and judgement in that it is responsible for the design, strategy execution, and management of the company's social media program. The program includes monitoring, measuring, and reporting on effectiveness of social media strategy; it will make recommendations for social media presence and initiatives; it will ensure posts align with corporate branding and the Company's vision, mission, and strategies; and it is expected to create engaging content with appropriate graphics, gifs, videos, and other available media tools. This position will also be responsible for company-wide engagement activities and responsible for management of the Company wellness program.

ESSENTIAL DUTIES & RESPONSIBILITIES
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This list of essential job functions is not exhaustive and may be supplemented as necessary.

Social Media and Communications (50%)• Strategize and execute company plans, programs, and tactics for social media, including LinkedIn, Twitter and Facebook. • Develop, design and draft social media posts that align with corporate business objectives and results.• Monitor and develop responses to social media posts. • Work with departments across organization to develop social media posts.• Ensures compliance with corporate branding/messaging guidelines.• Research opportunities for social media presence creation on new and emerging social media platforms. • Executes and monitors measurement programs to validate impacts and effectiveness of communications and recommends/develops continuous improvements to communication messaging.• Initiates, summarizes, and shares best practice research with leadership across the company to align communications that enable behavioral change.• Generates, edits, publishes, and shares content daily (original text, images, video, and HTML) in partnership with corporate communications.• Helps enforce brand compliance by conducting brand review. • Develops and maintains communications/engagement editorial calendar and ensures stakeholders are informed of upcoming communications/events.• Build brand management key messages into communications programs and vehicles to ensure awareness of brand concepts, processes and programs.• Ensures compliance with all copyright and licensing requirements

Employee Engagement (25%)• Develops and manages team member engagement opportunities. • Assists with company-wide communication plans in conjunction with the Corporate Communications department. • Develops and manage company perks program.

Benefits and Wellness Plan Outreach (25%)• Manage corporate wellness program.• Create monthly wellness feature for newsletter.• Creates benefits, retirement, wellness training calendar (web-based sessions) and coordinates monthly offerings.

Performs other duties as the supervisor may, from time to time, deem necessary.

REQUIRED QUALIFICATIONS • 2-year Associate of Arts (AA) degree with coursework in fields of communications, digital and social media marketing, media relations, journalism, or other similar field. • 1 year of social media creation or communications experience in a business or corporate setting or internship program.• Experience using Photoshop or similar graphic design and photo-editing software. • Experience working with a variety of social media platforms for business-related purposes, including LinkedIn, Twitter, and Facebook.• Experience monitoring, measuring, and reporting on effectiveness of social media strategy and social media trends.• Demonstrated written and oral communication skills • Demonstrated ability to work independently with minimal direction and oversight• Experience working with Microsoft Office applications, including Word, Excel, and PowerPoint • Demonstrated customer service skills• Demonstrated interpersonal skills

PREFERRED QUALIFICATIONS• Bachelor's degree in a related field such as communications, digital & social media marketing, media relations, journalism, or marketing.• Experience working in HRIS systems, i.e., ADP, People Soft • Project management experience

The Federal Government and the Centers for Medicare & Medicaid Services (CMS) may require applicants to have lived in the United States for a minimum of three (3) years out of the last five (5) years to be employed with the Company. These years of residence do not have to be consecutive.

"We are an Equal Opportunity Employer/Protected Veteran/Disabled"

Date Posted

10/16/2022

Views

5

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