Communications Advisor

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Communications Advisor within PNC's Business Communications organization, you you may be based within the following markets: Pittsburgh, PA.

This is a hybrid position which provides flexibility to work both in the office and remotely. Certain job responsibilities may require time in the office on a regular basis.

We currently are seeking a Communications Advisor to join our Business Communications team in providing external communications support for our three core lines of business -- Retail Banking and Lending, Asset Management Group, and Corporate and Institutional Banking.

The Business Communications Line of Business External Communications Advisor is a member of the Corporate Communications team of approximately 90 professionals, supporting the bank's lines of business on communications trends and needs in support of LOB and PNC Bank business objectives. This individual plays a hands-on role in the execution of a results-oriented and holistic external strategic communications program that advances PNC's business reputation, broadens awareness, and increases the visibility across external stakeholder audiences including customers, analysts, and media outlets. In addition, this individual will closely collaborate on internal communications.

Responsibilities:• Support the implementation of a robust and holistic communications program to position PNC as an industry leader • Stay apprised of external industry communications and banking trends, support current and future communications opportunities and help with preparation for media interviews and engagement • Collaborate with Corporate Communications, our Regional Presidents' Organization, Regional Communications teams, and Marketing to ensure line of business external communications are aligned across the organization, including in social media channels, and thought leadership content• Develop proactive announcements and supporting materials; assist with media outreach and responses to • Leverage data and results to inform line of business-specific recommendations, future communications strategies and to measure the effectiveness of campaigns• Assist with crisis/reactive communications as-needed on business-specific issues, including customer, media and other stakeholder communications as required• Contribute to a high-performance culture built on teamwork, trust and a commitment to quality, continuous improvement, and learning

Qualifications:• Bachelor's degree in business or communications-related field• 3-5+ years of experience in corporate communications or public relations with financial industry experience highly preferred• Experience with digital/online and social media communications channels• Strong writer and editor; excellent story telling capability and ability to develop content that resonates across multiple external communications platforms • Solid media experience; record of proactive, earned media placements

Additional Skills:• Strong collaboration skills with ability to work across a highly matrixed organization to generate strong business outcomes • Proven ability to build relationships with cross-functional partners• Proven ability to manage multiple priorities while delivering high-quality results• Demonstrated ability to work flexibly and handle ambiguity• Exceptional customer focus and unwavering integrity• Ability to approach work strategically with a track record of turning ideas into successful action• Willingness to roll up your sleeves to get the job done

Job Description

• Implements strategic priorities and initiatives. Consults on a variety of internal and external communications.
• Consults in the implementation of communication strategies; plans, researches, and develops of content for increasingly complex communications initiatives.
• Identifies issues and opportunities, consults with organization on all aspects of communication, and engages other parts of the organization to ensure strategic alignment, clarity, and accuracy of message.
• Coordinates final review and approval before internal or external communications are released.
• May lead project teams, influences outcomes, and evaluates success as appropriate.
• Leads preparation and synthesis of communications data; presents to management for decisioning.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Competencies

Copywriting and Editing - Knowledge of a variety of formats, styles, and techniques for publishing materials; ability to develop and review these materials to promote business related activities.

Decision Making and Critical Thinking - Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.

Effective Communications - Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Influencing - Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.

Media Channel Management - Knowledge of different media channels (e.g. TV, radio, press, etc.); ability to evaluate and select the most preferable media outlets to ensure information is effectively delivered to target audiences.

Organizational Communications - Knowledge of and ability to utilize the means, tools, techniques and media to communicate information about the organization internally and externally.

Planning: Tactical, Strategic - Ability to contribute to operational (short term), tactical (1-2 years) and strategic (3-5 years) planning in support of the overall business plan.

Work Experience

Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education and experience (including military service) may be considered.

Education

Bachelors

Additional Job Description

Base Salary: Commensurate with skills and experience

Benefits

PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit pncbenefits.com > New to PNC.

Disability Accommodations Statement:

The PNC workplace is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the PNC Careers website or submission process, please call 877-968-7762 and select Option 4: Recruiting or contact us via email at [email protected].

The Human Resources Service Center hours of operation are Monday - Friday 9:00 AM to 5:00 PM ET.

Equal Employment Opportunity (EEO):

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

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