Communications and Events Specialist

OTR Solutions is an innovator in the transportation industry providing a suite of factoring, fuel, and business management focused solutions. We help new and established companies get fast access to the funds they need for daily operations. As a Private Equity backed FinTech company, we are looking to grow our best-in-class financial organization. 

OTR has been recognized as a “Top Workplace” by the Atlanta Journal-Constitution since 2016! 

As Communications and Events Specialist, you will be responsible for implementing and analyzing the effectiveness of client communications and launching important corporate events that elevate the experience of our clients, partners, influencers, and our brand. 

Responsibilities: 

Client Communications 

• Create effective storytelling content and manage day-to-day priorities effectively. 
• Manage development of internal and external messages for client audiences to enhance client success and marketing strategies, drive alignment and reinforcement with key stakeholders in partnership with Vice President of Marketing. 
• Write, edit, and optimize client content on owned and earned OTR Solutions channels, including web copy, SEO-optimized copy, press releases, blog posts, social channels, whitepapers, case studies articles, e-books, emails, infographics, videos, podcasts, and webinars. 
• Optimize email and mobile app push notification performance through A/B testing and other optimization techniques. 
• Work with digital content specialist, graphic designer, social media manager, and videographer to properly deliver and educate audience on products and services.
• Partner and project manage with other team members and Work closely with Client Success, Operations, Sales, as well as external partners/vendors to curate and publish cohesive client content on our various owned assets and websites.
• Ensure accuracy and tracking in Salesforce. Measure impact of communication, report, and refine approach as appropriate.
• Analyze feedback from departments, clients, partners, and adjusting communications as appropriate.
• Manage client audience types and their needs across each business segment.
• Aggerate relevant content from industry organizations and subject matter experts 

Events Management 

• Effectively coordinates internal and external meetings with varying degrees of complexity. This role will work in two arenas – Event Management and Tradeshow Coordination. 
• Work with venues and internal business partners to ensure the appropriate meeting space and/or breakout rooms, meeting set-up, food and beverage, audio visual, virtual platforms and other needs are arranged. 
• Responsible for catering set up of events, as well as organizing and scheduling of teams. 
• Serve as liaison between OTR Solutions and internal and external clients and vendors.
• Facilitates arrangements for all meetings and tradeshow events which may include: invitation and registration (including websites), liaising with marketing on conference design and desired outcomes, sourcing and securing keynote speakers, creation and maintenance of attendee database, creation of welcome packets, assisting with agenda topics, food and beverage orders, production and audio visual, rooming lists, name badges, ticket packets, ground transportation and departure cards, amenities/gifts for groups and on site planning (as required).
• Build estimated and actual budgets for approval and review.
• Review final bills, provide appropriate documentation, and reconciles expenses in a timely manner.
• Communicates effectively with oral and written communication concerning specifics of a meeting with internal business partners and vendors.
• Develops and maintain professional relationships with vendors.
• Works closely with business units to ensure the success of the meeting and or event.
• Willingness to take on special departmental projects as a lead or support that may benefit the team.
• Identifies and provides solutions to opportunities while making appropriate decisions quickly and decisively. 

What we look for: 

• 3-5 years corporate and client communications experience.
• 2-3 years of corporate events and tradeshow management experience.
• Proven track record of data analytics and reporting.
• Proven track record of strategically designing and launching successful drip campaigns in Salesforce Marketing Cloud for client success.
• Salesforce Marketing Cloud certifications preferred.
• Salesforce Datorama and Interaction Studio experience a plus.
• Proven project management expertise to meet the challenge of multitasking and delivering to tight deadlines.
• Experience using project management tools like Asana for reporting a plus.
• Exceptional writing skills, with a passion for storytelling and an understanding of messaging to achieve results.
• Advanced skills in marketing technology to design high performing email automations and outreach campaigns.
• Experience maintaining a shared editorial marketing calendar.
• Working understanding of SEO principles and marketing strategy.
• Team player with multi-tasking and prioritizing abilities.
• Solid working knowledge of Adobe Creative suite (InDesign, Illustrator and Photoshop, etc), of software/web applications including Microsoft Office Suite (PPT, Excel, Word).
• Transportation and trucking business experience a plus. 

Benefits: 

OTR provides a competitive, comprehensive compensation package for our full-time employees: 

• Eligibility for Individual and Company bonus programs 
• Medical, Dental, Vision, Life/ AD&D Insurance, Short-Term Disability 
• Pet Insurance, Paid Family Leave, Employee Assistance Program 
• Fully Paid Maternity Leave
• 401(k) with Company Matching
• 12 days of Paid Time Off, 4 Sick/Mental Health days, 7 Paid Holidays, 2 Flex Holidays
• Weekly Catered Lunches
• Work from Home Flexibility
• Company Paid Fitness Membership
• Volunteer Days and Opportunities with Company-Partnered Charities
• Internal Inclusion programs 

OTR’s mission is to create exceptional value for our clients by providing industry leading financing and back-office solutions. Three pillars that are crucial to supporting that mission are outstanding customer service, technology that creates efficiency for ourselves and our customers, and a culture that provides the opportunity for employees to achieve greatness. 

OTR Solutions is an Equal Opportunity Employer 

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