Communications Manager – Supplemental & Employee Benefits Worksite Products

Communications Manager – Supplemental & Employee Benefits Worksite Products

at Horace Mann

Texas

The Communications Manager is a new role for Horace Mann’s Worksite Division and is responsible for managing the development of materials and campaigns to support employee benefits worksite go-to-market sales processes.  The Communications Manager will work with Horace Mann counterparts and external agency resources to develop and produce content for B2B and B2C selling processes to help support the achievement of sales goals.  And this new role will help define and build the marketing capabilities of the Worksite Division.

You’ll love this position if:

·       You’re a Creator and a Coordinator who enjoys owning and managing the process to understand and translate business needs and challenges into compelling sales and marketing content.

·       You’re a Thinker and a Doer who enjoys developing strategies for sales and marketing materials, content and campaigns and putting them into action.

·       You’re a Team Player who enjoys being a part of a scrappy, startup-like, high-performing team that likes to win.

Key Responsibilities

• Work with sales, product and operations colleagues in the Worksite Division to understand sales and marketing business needs and objectives and to then develop strategies and creative briefs to produce materials and programs to support the objectives
• Translate business needs and objectives into compelling sales and marketing materials
• Write creative briefs to communicate the specifics of the materials, content and campaigns including brand standards to relevant parties, e.g., creative designers, copy writers, production specialists
• Manage the creative development, compliance approval and production processes from start to finish working with both internal resources and external agencies
• Maintain an inventory of materials and content that can be used to support the Worksite Division’s sales and customer support processes
• Update materials as needed based on feedback and sales results

Requirements

• Requires previous experience and success in managing the development and production of sales and marketing materials working with multiple constituents
• Requires the ability to manage multiple concurrent projects at various stages of development and completion
• Ideally requires knowledge of the public education market and/or other municipal markets
• Ideally requires knowledge of employee benefits and enrollment and supplemental health insurance products and how they’re sold
• College degree or equivalent experience required
• Minimum of 5 years in marketing or communications management or similar role
• Ideally located in the Addison, TX office of Horace Mann (near Dallas) and reports (remotely) to the VP of Corporate Development

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