Communications & Marketing Strategist

Position: Communication and Marketing Strategist

Classification: Full-time / Exempt 

Reports to: Chief Administrative Officer

Location: Bozeman, MT; Kalispell, MT; Reno, NV; Kansas City, MO

Pay: From $75,000/yr (DOE) + Benefits

About you and the role: 

You are a master storyteller with creativity, strategic vision, and brand growth experience. You leave lasting impressions and captivate audiences with your marketing skills and expertise. At Best Practice Medicine, we are dedicated to positively impacting patients, EMS professionals, and communities, and we are seeking a Marketing Specialist to help tell our story in a professional and engaging way. 

Work Schedule:

Monday through Friday, 8:00am to 5:00pm 

Occasional after hours and weekends possible

Frequent travel expected to events/conferences as well as to the home office in Bozeman, MT

What you will do:

• Storytelling
  • Communicate in a compelling manner across multiple platforms and methodologies
  • Plan and direct the development of policies and programs to maintain favorable public and stakeholder views of BPM’s mission, vision, and accomplishments
• Digital Marketing
  • Develop and coordinate the distribution of digital marketing - social media, advertising, email, and content
  • Design and implement marketing strategies aligned with business targets
• Business Development Subject Matter Expert
  • Coordinate with the Business Development/Sales team to identify target audiences and objectives
  • Identify and understand client profiles and needs
  • Research, analyze, and measure the BPM-specific market insights to create marketing campaigns in order to make data-driven decisions
• Use Marketing concepts to 
  • Plan and execute marketing campaigns
  • Develop marketing collateral
  • Manage the BPM brand
• Understand risks, limitations, and legal aspects of marketing in healthcare sector
  • Develop content and campaigns that are compliant with all healthcare laws and regulations

Preferred Qualifications:

• Bachelor’s Degree or higher in Marketing, Communications, or a related field
• 5+ years of Marketing and leadership experience 
• Proven experience managing marketing campaigns in the healthcare industry
• Experience developing and managing a budget
• A well-developed portfolio, showcasing successful and impactful past projects
• Project Management experience

Basic Qualifications:

• 3+ years of Marketing and leadership experience 
• Experience with StoryBrand Framework
• Experience with product launches or integrated marketing campaigns
• Excellent communication and presentation skills
• Working knowledge of market research, surveys, and data analytics
• Proficiency with content management systems
• Experience in planning and leading initiatives
• Ability to work under pressure and motivation to succeed in a competitive environment
• Ability to work with teams and collaborate
• Passion for helping others

Physical Requirements: 

• Must be able to carry and lift items weighing up to 25 pounds
• Must be able to speak clearly in small group settings
• This position will require sitting for long periods of time, walking, standing, and bending, as well as using fine motor skills, such as finger dexterity for typing
• This position could be exposed to loud noises, frequent phone conversations, and requires average to above average visual acuity and hearing

Work Environment: 

• The majority of this job will be spent indoors in a climate-controlled environment.
• Must be available to travel as required.

*** Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. ***

About Best Practice Medicine

We do three things:

1. Operate the world's largest and only accredited mobile high fidelity simulation team.
2. Educate and train EMS providers, newbies, and veterans.
3. Provide novel EMS based clinical staffing solutions in austere environments.

We were founded by a small team of clinicians in 2015 who were tired of seeing good caregivers make bad decisions every day that harmed people simply because they lacked access to realistic, meaningful, timely education in current best practices. 

Purpose 

Guarantee the health and safety of clinicians and their patients in time-sensitive decisions, especially high risk, low frequency, non-discretionary time emergencies. 

Our Core Values

Best Practice Medicine hires, terminates, rewards, disciplines, and promotes around our core values. They are what we practice every day. You at your core will resonate with these values and display them as a member of the team from your very first day!

Positive Energy

The science of positivity is irrefutable. We cultivate and are responsible for positive energy and attitudes with fun, never take ourselves too seriously, and we notice the good, especially when it’s scarce. 

Learner and Learning First

We are relentless in putting the act of learning first, for ourselves, our team and our clients and their learners.

Can-Do Fighting Spirit

We specialize in the challenging, the difficult and the impossible. We are by our nature problem solvers, trailblazers, inventors, innovators, and envelope pushers. Our constant curiosity pushes us to ask questions and keep going until the job is done. 

Radical Support

We believe the purest form of compassion and kindness is support. We are more than helpful—we are radically supportive. When we recognize a member of our team, our learners and clients need help, we rush to their sides and do not leave until the work is done. We sacrifice for others. 

Fanatical Attention to Detail

We make the complex simple by focusing on thoroughness, consistency, and the little things.