Communications Specialist - Brand Strategy

Communications Specialist - Brand Strategy

Description

Who you are:

We're looking for a creative, strategic communicator to help us plan and run effective internal and external communication campaigns through various platforms and channels, including social media, advertising, traditional media and digital platforms.

The Communications Specialist will develop and deliver communications to various audiences to provide helpful information, drive company initiatives and increase customer satisfaction. In partnership with many internal stakeholders, this individual will help create and articulate key messages through end-to-end communication plans to meet business partner and customer needs.

We look for teammates who are curious, kind, take initiative and will challenge us at every turn.

This is an incredible opportunity to help elevate Alabama Power's brand by informing and inspiring our customers.

What you'll do:

You must be comfortable in a fast-paced environment, able to operate and coordinate across multiple internal and external teams and context-switch with skill. You will test and evaluate different channels and messages, with a focus on measurement of performance, effectiveness and optimization.

You will have the opportunity to work with digital and traditional media, ensuring that our brand messages are carried through each channel. You will also partner with our internal teams to understand their goals and ways Public Relations can support their efforts, adjusting channels and messages accordingly. Success is measured in effective engagement.

What you'll bring:

• At least 5 years communications (public relations, marketing, corporate communication) experience.
• Experience in governmental, political, environmental and/or regulatory communications a plus.
• Demonstrated ability to lead the strategic vision and implementation of dynamic external campaigns.
• Strong interpersonal skills and executive presence. A dynamic professional style and the ability to project a confident leadership image externally and internally.
• Highly collaborative with an understanding of how to partner cross-functionally.
• Proven experience in multimedia communications.
• Strong writing skills that can distill technical or complex content and make it relevant to key stakeholders and customers.
• Ability to find or create opportunities to highlight the impact of our work.
• A proven ability to manage and lead through influence.
• Bachelor's degree in Public Relations, Marketing, Communications, or related discipline. Advanced degrees, relevant executive education and industry designations are a plus.

Our Values:

For more than a century, Southern Company has been building the future of energy. We deliver the energy resources and solutions our customers and communities need to drive growth and prosperity. How we do our work is just as important as what we do. Our uncompromising values are key to our sustained success. They guide our behavior and ensure we put the needs of those we serve at the center of all we do. At Southern Company, Our Values will guide us to make every decision, every day, in the right way.

• Safety First
• We believe the safety of our employees and customers is paramount. We will perform and maintain every job, every day, safely.
• Unquestionable Trust
• Honesty, respect, fairness and integrity drive our behavior. We keep our promises, and ethical behavior is our standard.
• Superior Performance
• We are dedicated to superior performance throughout our business. We will continue our strong focus on innovative solutions, improving how we run our business and our commitment to environmental stewardship.
• Total Commitment
• We are committed to the success of our employees, our customers, our shareholders and our communities. We fully embrace, respect and value our differences and diversity.

Position Details: This position will be reporting to the Brand Director at the Alabama Power Corporate (APC) Headquarters in Birmingham, AL. The successful candidate will report to the APC Headquarters at least three times a week.

Alabama Power provides safe, reliable, and affordable electricity to 1.5 million customers across the lower two-thirds of Alabama. For more information, visit www.AlabamaPower.com and connect with the company on Facebook ( Facebook.com/AlabamaPower ), Twitter ( Twitter.com/AlabamaPower ), LinkedIn ( Linkedin.com/company/alabama-power ), and Instagram ( Instagram.com/alabamapower ).

Southern Company (NYSE: SO) is a leading energy provider serving 9 million residential and commercial customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy infrastructure company with national capabilities, a fiber optics network, and telecommunications services. Through an industry-leading commitment to innovation, resilience, and sustainability, we are taking action to meet our customers' and communities' needs while advancing our commitment to net zero emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture and hiring practices have earned the company national awards and recognition from numerous organizations, including Forbes, Military Times, DiversityInc, Black Enterprise, J.D. Power, Fortune, Human Rights Campaign and more. To learn more, visit www.southerncompany.com.

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Field: Communications & External Affairs

Job Type: Standard

Primary Location: Alabama-Metro Birmingham/Eastern AL-Birmingham

Operating Company: Alabama Power Company

Job Type: Standard

Travel (Up to): Yes, 25 % of the Time

Work Location(s):

APC Corporate Headquarters - 600 North 18th Street (600BIRMINGHAM)

600 North 18th Street

Birmingham, 35203

Req ID: APC2007863