Community and Events Specialist (1 year Temporary Contract)

Who We Are:

At Brooks, we believe a run can change a day, a life, the world. Everyone who works here is a key part of our obsession to make the best running gear on the planet. We want our business — which also happens to be our passion — to be a place where everyone feels welcome and comfortable being themselves. Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic. 

Are you ready to help create something extraordinary?

Note: This is a 1 year temporary assignment located in NYC beginning May 2024 and ending May 31, 2025.

As a Community and Events Specialist, you will have ownership over in-store experiences as well as outdoor events and activations. This opportunity is based in New York, NY. The Community and Events Specialist will be the onsite leader for all marketing events, activations, and other efforts, all with the focus of supporting the Marketing & Brooks strategy to reach more runners in urban cities.

You will be critical to Brooks’ success with Event Partners and direct-to-runner activations, by developing and executing marketing programs and activations that meet the runner when and where they are running. You will ultimately support the brand strategy and drive business through integrated marketing concepts that target prospective runners with a branded experience that authenticates Brooks and validates our position as a premium running brand.

Your Responsibilities:

• Partner with Event Marketing team to develop and carry out all activations, executing Brooks brand moments and marketing campaigns in-line with the strategy to reach more urban city runners
• Educate and motivate runners and community partners about Brooks technology and product leadership via in-store activations, group runs and events
• Lead and support all community events and content activations intended to boost sales, educate, and familiarize runners with our brand
• Manage the time and workload of additional Brooks volunteers, ambassadors, and Brooks Running Collective members that cycle through to help with group runs, community engagement and events​
• Facilitate connections through community outreach, field marketing, and connecting with local run crews and community groups
• Lead weekly group runs and other weekly scheduled programming
• Update weekly reporting docs and send weekly status update email​
• Plan and lead group runs as needed
• Represent Brooks brand values in all our efforts
• Identify key opportunities in local running scene to help us reach more runners, being adaptable and responsive to local needs.​
• Create traffic-driving events to promote sales​, making recommendations of event changes to be made to increase attendance
• Drive marketing through BRC, influencer team, and other venues​
• Communicate programming schedules and details to retail partner
• Track program spending and report to Event Marketing team
• Identify additional partnership opportunities in the community to help drive traffic to events and retail.

Qualifications:

• Bachelor's degree in marketing or a related field, required or equivalent combination of education and exp
• 1+ years of hands-on experience in events
• Experience in multi-tasking and working effectively in a fast-paced team environment
• Demonstrated initiative and organizational skills with an eye for detail
• Project management skills and ability to prioritize multiple concurrent deadlines
• Experience collaborating with cross-functional teams is a plus
• Ability to create detailed project plans
• Ability to work professionally and efficiently with company partners and internal stakeholders
• Computer proficiency required with MS Office
• A passion for the running enthusiast and Brooks values
• Ability to travel frequently to national events

Compensation: Pay is $28 - $39 per hour. 

Other:

Brooks is proud to offer a robust benefits package to our temporary employees and their families!