Community Management Associate

About You

Nutrafol is seeking a highly-motivated and versatile Community Management Associate to support our ever-growing social media audience as we nurture our communities and scale to new platforms. The ideal candidate has a strong passion for writing, content creation, and connecting with people on an emotional level. Must have experience in community management. This role will report to our Social Media and Community Manager on the Brand Marketing & Communications team, and collaborate closely with PR, Influencer Marketing, CX/Customer Reputation, and Creative team members to achieve cross-functional success. 

This role requires a can-do attitude and mindset that no job is too small! Interest in the wellness space, and experience working with direct-to-consumer lifestyle brands is a plus. 

Responsibilities:

• Support the execution of Nutarfol’s community strategy in order to drive brand awareness & loyalty and scale our community
• Continuously monitor and manage Nutrafol’s social community through timely responses to customer/fan messages in the Nutrafol brand voice on TikTok, Instagram, LinkedIn, and more
• Liaise directly with CX/Customer Reputation Specialists to collaboratively address community comments and customer service related questions and resolve any order issues
• Proactively engage with all posts Nutrafol is tagged in, including influencers
• Run Nutrafol's testimonial program
• Build meaningful relationships with our social community by being their main point of contact and ideating new ways to make their Nutrafol experience special
• Actively update and optimize our social response guide
• Work with content creators from content ideation to execution to posting
• Continuously brainstorm and execute new ways to engage our social audiences while communicating core brand messaging & supporting overall marketing efforts such as influencer activations and product launches
• Execute gifting campaigns for new product launches and the surprise and delight program
• Tune in during Nutrafol Instagram Lives, staying on the pulse of who is joining, tracking viewership, and following up with our community’s questions, transcribing & summarizing quotes & themes for internal stakeholders
• Monitor, analyze and report on community metrics and insights to propose effective strategies for community growth and enhanced engagement
• Create IG stories and Reels on a weekly basis.
• Posting and scheduling to all social channels on a daily basis, including Instagram, Facebook, LinkedIn, and Youtube Shorts
• Support Social Media Manager with LinkedIn calendars, including copywriting, posting, and working closely with PR and Pro marketing teams.

Requirements:

• 1-3 years community management experience
• Strong copywriting ability & attention to detail
• A knack for repurposing marketing materials to communicate effectively within each owned channel
• Deep understanding of high-quality copy and how it can translate into brand loyalty and larger community goals
• Live and breathe all things social media: You’re up to date on the latest trends and best practices, and are the first to test out new platforms and features when they launch
• Ability to thrive in a quickly-growing startup environment
• A passion for all things wellness, beauty and lifestyle 
• Availability to monitor & participate in community events which may occasionally fall outside regular business hours

Preferred:

• Experience posting to social media channels
• Bachelor’s Degree