Competitive Intelligence Director

About the Role: 

We must stay vigilant in this growing market; analyzing the competition is a constant source of market intelligence and competitive strategy. We are scaling our CI program and this role will be instrumental in leading this function. If you have a passion for understanding competitor strategies, creating compelling messages and driving product success, we want to hear from you.

What You'll Do as the Competitive Intelligence Director:

Building and Scaling the CI function: 

• Build and scale the CI function including implementing best-practices, aligning priorities and presenting relevant updates to leadership on a quarterly basis
• Be a critical and trusted partner to the sales organization

Competitive Analysis:

• Conduct in-depth analysis of competitors' products, strategies, and market positioning.
• Track and monitor competitor announcements, product launches, and market moves.
• Provide timely insights and recommendations to internal teams based on competitive findings.
• Stay up-to-date with industry trends, customer preferences, and market dynamics.

Positioning and Messaging:

• Develop and refine positioning and messaging based on competitive insights.
• Ensure our messaging effectively highlights our unique differentiators in the market 
• Manage our CI tool and keep it up to date so sales have access to the right information 

Sales Enablement:

• Partner with sales enablement to put the right enablement program in place for CI 
• Provide sales teams with competitive battle cards, collateral, and training materials.
• Equip sales with the knowledge and tools to address competitive objections
• Institute a cadence for CI updates to the field via the right channels 

Product Development Input:

• Collaborate with product managers to influence product development decisions.
• Share competitive insights to help shape product roadmaps and prioritize features.

Win-Loss Analysis:

• Do quarterly win-loss analysis based on CRM and qualitative inputs from sales team
• Help present the win-loss analysis to leadership team   
• Continue to refine approach to gather the right competitive insights from internal and external sources 

What You'll Bring as the Competitive Intelligence Director:

• Bachelor's degree in marketing, business, or a related field 
• Proven experience in product marketing, with a focus on competitive intelligence.
• Strong analytical skills with the ability to extract actionable insights from complex data.
• Excellent written and verbal communication skills.
• Familiarity with competitive research techniques and tools.
• Ability to collaborate effectively with cross-functional teams.
• Strong project management skills and attention to detail.
• Self-motivated and able to work independently
• Experience and knowledge of Threat Intelligence and/or security solutions is highly desired