Connections Director

WHAT WE NEED FROM EVERYONE:

Live our values & do the brave thing.

Our Values: Good Enough is Not Enough. Grab an Oar. Be More Human. Play Like a Pirate.Doing the brave thing is about courage. It’s about never being a spectator. Speaking up with clarity and conviction and kindness. Not hedging our points-of-view with clients or each other. Saying what we think when it’s in the best interest of the idea or the people, even if it’s uncomfortable. Being willing to take smart risks. Making tough decisions without agonizing. And, being transparent and vulnerable in search of the best. This is the expectation for all of us. In turn, we commit to perpetuating a culture where bravery is rewarded and support is always within reach.

WHAT WE NEED FROM YOU:

For this role, the ideal candidate will have digital/social expertise and a desire to expand their skill set to gain more experience in brand strategy and comms planning, while working on one of the world's most iconic sports brands.

Specifically, we’re looking for someone who:

• Understands the communication opportunities for brands across the major social networks, including deep knowledge of ad units, organic post types, key features, and platform best practices. (Personal experience creating content for these platforms is a plus.)
• Has demonstrated experience helping lead both paid digital/social elements of integrated campaigns AND organic social content strategy for major brands.
• Understands the role hard-working digital/social assets play in delivering product and brand messages within an overall campaign and as a compliment to other marketing channels, including traditional media, brand/media partnerships, CRM, eComm, owned web/social properties, and PR/earned media.
• Knows how to create social content and activations that drive engagement, conversation, and build community.
• Has experience working with social influencers and/or digital media outlets to create custom content for brands.
• Has the ability to collaborate with brand planners and contribute to campaign creative brief development with strong research skills, especially using audience research and social listening tools (e.g., YouGov, Pathmatics, Netbase, Crimson Hexagon, GWI). 
• Has experience building relationships and collaborating closely with creative teams to develop and refine digital/social activation concepts and assets.
• Knows how to distill qualitative & quantitative data into audience insights that inspire creative work.
• Demonstrates knowledge of and passion for Gen Z, athlete, and/or social media culture, as well as marketing, media and/or data.
• Experience collaborating with external agency partners, building positive and productive cross-agency working environments.

HERE'S WHAT YOU'LL DO:

• Shape the Brief & Campaign: You won’t be siloed in the social space. You’ll help formulate the big strategic idea and define the best places, ways, and moments for our creative to come to life to create the most impact.
• Connect & Collaborate: You’ll build relationships and work closely with a cross-functional internal team (strategy, creative, account, production) throughout the campaign lifecycle, as well as with partner agencies, clients, and media partners, serving as the connective tissue across disciplines.

• Provide Inspiration & Information: You’ll be a go-to resource for the team on all things digital/social, knowing spec sheets and best practices inside and out, as well as having your finger on the pulse of the latest social trends, platform features, and best-in-class campaigns to proactively highlight new insights and opportunities.
• Distill key themes and takeaways: You are comfortable using 3rd party research tools and campaign performance data to refine complex information and data into key takeaways and/or compelling hypotheses. 

PREFERRED QUALIFICATIONS:

• 2-4 years’ experience in advertising, marketing or related field demonstrating creative work or qualitative research and/or equivalent combination of education and experience required
• Strong youth culture and/or sports performance brand experience 
• Experience playing competitive sports in high school or college is a plus 
• Excellent interpersonal, organization and written communication skills
• Power-user in Google Workspace (Slides/Sheets/Docs), Excel, PowerPoint, Word, and Keynote.
• Familiarity with a wide range of research and intelligence sources  (e.g., YouGov, Pathmatics, Netbase, Crimson Hexagon, GWI) 

The annual salary range for this role is $150,000-$200,000 and may vary depending on the candidate’s geographic location and experience. Other compensation includes relocation costs, if applicable. Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don’t let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.

This job requires you to have the COVID-19 vaccine.  If you have a medical or religious reason for not receiving the COVID vaccine, the agency will engage in a discussion with you about whether there is a viable accommodation that can be provided.