Consumer Health Business Manager

Position Overview We are seeking an experienced Consumer Health Business Manager to lead our expansion into the direct-to-consumer self-test kit market. This role will be instrumental in developing and executing our commercial strategy for selling diagnostic self-test products through major online platforms and national retail chains. The ideal candidate will drive business growth by managing key accounts, developing channel strategies, and ensuring successful product launches across e-commerce and brick-and-mortar retail channels. Office Location: Torrance, California Key Responsibilities • Develop and execute commercial strategies for self-test kit products across online marketplaces (Amazon, Walmart.com) and retail channels (CVS, Walgreens, Savon) • Identify and pursue new business opportunities in the consumer health diagnostic space • Create and manage business plans, forecasts, and budgets for the self-test product portfolio • Lead product launch strategies and go-to-market plans for new self-test offerings • Build and maintain relationships with key decision-makers at major online platforms and retail pharmacy chains • Negotiate contracts, pricing, and promotional terms with strategic partners • Manage day-to-day relationships with Amazon Vendor/Seller Central and other e-commerce platforms • Collaborate with retail buyers to optimize product placement, inventory levels, and promotional activities • Develop and implement promotional strategies, including digital marketing campaigns and in-store promotions • Create compelling product content, including descriptions, images, and A+ content for online listings • Monitor competitor activities and market trends to identify opportunities and threats • Work with marketing team to develop consumer-focused messaging and educational materials • Monitor sales performance, inventory levels, and customer feedback across all channels • Analyze sales data and market trends to inform business decisions • Coordinate with supply chain team to ensure product availability and optimize inventory management • Ensure compliance with regulatory requirements for consumer health products • Track and report on key performance indicators (KPIs) and business metrics Qualifications • Bachelor's degree in Business, Marketing, or related field; MBA preferred • 5-7 years of experience in consumer healthcare, medical devices, or pharmaceutical sales • Proven track record in e-commerce and retail channel management • Experience with FDA-regulated consumer health products preferred • Familiarity with e-commerce platforms and tools (Vendor Central, Seller Central, etc.) • Understanding of digital marketing and SEO principles for online retail • Knowledge of retail planning systems and EDI processes Preferred: • Experience in healthcare or medical device industry • Deep understanding of Amazon's platform and other major e-commerce marketplaces • Experience working with national retail pharmacy chains • Strong analytical skills with proficiency in Excel and data analysis tools • Excellent negotiation and relationship management abilities • Understanding of regulatory requirements for over-the-counter diagnostic products • Demonstrated ability to manage multiple projects and priorities simultaneously • Experience with consumer health product regulations and compliance requirements • Results-driven with a proven track record of achieving sales targets • Strategic thinker with strong business acumen • Excellent communication and presentation skill • Self-motivated with the ability to work independently • Adaptable and comfortable in a fast-paced, evolving environment • Collaborative team player with cross-functional leadership skills CTON Corporation, DBA Open Healthcare is an Equal Opportunity Employer and value diversity in our workplace. Company Privacy Policy: Privacy - OHUS (ohc.global) Job Type: Full-time Pay: $90,000.00 - $135,000.00 per year Benefits: • 401(k) • 401(k) matching • Dental insurance • Flexible spending account • Health insurance • Life insurance • Paid time off • Vision insurance Schedule: • 8 hour shift • Day shift • Monday to Friday Experience: • healthcare or medical device industry: 5 years (Preferred) • consumer healthcare or medical device sales: 5 years (Preferred) Ability to Commute: • Torrance, CA 90503 (Required) Work Location: In person