Consumer Insight Analyst

Our Mission is to be #1 by creating a better life for our customers. At LG Electronics, we make products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we offer the latest innovations to make "

If you thrive on the excitement of being part of an industry leading global brand, bringing must-have, cool technology to market in a fast pace environment - this is the role for you. We are seeking a passionate, experienced, and dynamic individual to join our company as the Consumer Insight Analyst on our LGE US Home Appliance R&D team. This role is on-site in our Buffalo Grove, IL office.

Working at LG Electronics offers numerous benefits, and opportunities for professional growth. With a diverse range of products and services, LG provides a dynamic and innovative work environment. Employees at LG can expect to work with cutting-edge technologies and collaborate with talented individuals from diverse backgrounds. LG emphasizes a culture of continuous learning and development, providing employees with resources and training to enhance their skills and stay ahead in their respective fields. Furthermore, LG places importance on work-life balance, employee well-being, and offers competitive compensation packages. Joining LG means being part of a forward-thinking organization that strives for excellence and offers exciting opportunities for personal and professional success.

Job Summary:

As a Consumer Insight Analyst, you will support all the activities of the CESL team, New Product Development and Innovation in the LGE North American business units through market/consumer research.

What You'll Do:

• Supports activities conducted by CESL & Consumer Insight
• Gather and analyze primary and secondary data through research
• Generate consumer-centric reporting to excavate insights
• Track competitor movement in the Home Appliance industry and new product/feature through published information
• Report on the impact of competitor products and features through VOC research or other appropriate methodologies
• Use subscription and internet resources to prepare reports on trends in the Home and Home Appliance related industries
• Be able to identify appropriate research methodologies for specific research needs
• Create valid research tools with minimal changes
• Promotes the "voice of the consumer" throughout the organization towards product innovation
• Collaborate with other LGE team members to support research efforts on behalf of NPI features and usability
• Supports ethnographic projects for product segmentation to better understand US consumers preferences and behaviors
• Work with the R&D team to itemize important Home Appliances consumer pain points
• Supporting the video creation, and video scripting
• Cultivate VOC insights derived from consumer online reviews, mass medium and social media sites

Qualifications:

• Bachelor's Degree required
• Familiar with both qualitative and quantitative research methodologies
• Experience with subscription resource data collection / Knowledge with Survey Monkey, SPSS and/or Minitab a plus
• Advanced MS Office skills (Word, Excel, Power point, Outlook)
• Some travel may be required
• Strong written and verbal communication skills
• Experience in the home appliance industry is a pus

At LG Electronics, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law or other protected traits/characteristics. Consistent with our commitment to providing equal opportunity and embracing diversity, we have implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.

In addition to the above, we believe that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take in account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. We consider geographic pay differentials in final offers. Because we operate in many geographies and have many business units across the United States, where applicable, may not reflect the specific business or geography differential that will apply to the final offer.