Consumer Insights Analyst
Job Description
Jockey is seeking a Consumer Insights Analyst to join our Marketing team!
TheConsumer Insights Analyst will plan and execute consumer research, gather market intelligence and be the voice of the consumer.As a key member of the Product Marketing team, you will work closely with a cross-functional go-to-market team and internal resources in order to validate and quantify growth opportunities and ensure successful launches.
This position will be located at our corporate headquarters in Kenosha, WI(betweenChicago, ILandMilwaukee, WIarea)
SCOPE AND RESPONSIBILITIES:
- Work with Marketing Research Manager and various departments to handle ad hoc requests for primary research to identify and substantiate business opportunities for Jockey
- Develop market research plans and identify qualitative and/or quantitative methodologies to address specific business questions regarding product/brand positioning, pricing, concept testing, etc.
- Design and field surveys and qualitative guides to ensure the necessary insights are captured in the research
- Identify and promote opportunities to partner with Jockey's data science team for more effective discovery of actionable consumer insights
- Conduct in-depth data analyses from research
- Develop and present research reports containing actionable recommendations
- Analyze secondary research data and product actionable reports for internal clients on an ongoing basis
- Work independently with minimal supervision
- Work with category teams to provide consumer insights related to pricing and competition
CANDIDATE REQUIREMENTS:
- 4-year college degree, with an MBA or similar graduate degree preferred
- Must have a minimum of two to three years previous custom research experience with 1-3 years apparel industry experience not required but will give you an edge.
- Excellent communication skills. Can interact cross-functionally to gather report requirements and assist with testing. Can clearly articulate results and make internal recommendations.
- Demonstrated analytical and critical thinking skills
- Demonstrated ability to think strategically, objectively, and creatively
- Demonstrated ability to drive projects and results and to execute responsibilities independently
- Ability to connect with internal clients and colleagues effectively virtually or in-person as required
- Excellent communication skills and ability to work collaboratively
- Time management skills are critical
- Ability to organize and prioritize workload
In return for your expertise,JOCKEYoffers a competitive and comprehensive flexible benefits package which includes Medical/Dental/Life/Vision, 401(k), educational support, paid Volunteerism program, fitness club discounts, onsite health & wellness programs, generous employee discounts, a business casual work environment, a challenging work environment, summer hours, and exciting career growth opportunities!
Founded in 1876, Jockey International, Inc. is a privately held, family-owned company with headquarters in Kenosha, WI. Started by Rev. Samuel T. Cooper as a sock company to serve lumberjacks of the day, the company has expanded into one of the most well-known apparel brands around the world. Today, Jockey products are sold in more than 145 countries. Jockey is committed to quality and innovation, and the passionate pursuit to satisfy the human need for comfort continues to be the company's hallmark.Visit Jockey.com to experience the quality and craftsmanship of the Original American Underwear brand.
Date Posted
12/25/2022
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