Consumer Insights Analyst

At Jockey, caring is our responsibility. It's the fabric of who we are and drives everything we do. It drives us to listen, innovate, and improve. To design thoughtfully. To craft skillfully. To give back wholeheartedly. As a 147-year-old family-owned company recognized the world over for delivering feel-good comfort, our premium apparel is sold in more than 140 countries and our commitment to quality, innovation and customer service is legendary.

We believe that extraordinary service comes from the heart and is delivered by extraordinary individuals! Is that you?

Jockey is seeking a Consumer Insights Analyst to join our Marketing team!

This position will assist in planning and executing consumer research, gathering market intelligence and be the voice of the consumer. This role will provide critical consumer insights that will be used to develop new products, improve current products, and validate emerging consumer needs in our categories. As a key member of the Marketing team, this position will work closely with a cross-functional go-to-market team and internal resources in order to validate and quantify growth opportunities and ensure successful launches. This role will also assist in providing market intelligence for the go-to-market team.

This position will be located at our corporate headquarters in Kenosha, WI (between Chicago, IL and Milwaukee, WI area).

SCOPE AND RESPONSIBILITIES:

• Responsible for initiating, designing, executing, and interpreting primary and secondary data to formulate reports and make recommendations to the Jockey organization. Applies qualitative and quantitative techniques to interpret the data and produce substantiated recommendations.
• Work with the Sr. Director of Product Marketing, Marketing Research Manager and various departments to execute primary research to identify and substantiate business opportunities for Jockey.
• Assist in the development of market research plans and identify qualitative and/or quantitative methodologies to address specific business questions regarding product/brand positioning, pricing, concept testing, etc.
• Design and field surveys and qualitative guides to ensure the necessary insights are captured in the research.
• Identify and promote opportunities to partner with Jockey's data science team for more effective discovery of actionable consumer insights.
• Conduct in-depth data analyses from research.
• Develop and present research reports containing actionable recommendations.
• Analyze secondary research data and product actionable reports for internal clients on an ongoing basis.

CANDIDATE REQUIREMENTS:

• 4-year college degree, with an MBA or similar graduate degree preferred.
• Must have a minimum of 2-3 years previous custom research experience.
• Apparel industry experience preferred.
• Demonstrated analytical and critical thinking skills.
• Demonstrated ability to think strategically, objectively, and creatively.
• Demonstrated ability to drive projects and results and to execute responsibilities independently.
• Ability to collaborate with internal and external clients and colleagues effectively, virtually or in-person as required.
• Excellent communication skills and ability to work collaboratively.
• Time management skills are critical.

In return for your expertise, JOCKEY offers a competitive and comprehensive flexible benefits package which includes Medical/Dental/Life/Vision, 401(k), educational support, paid Volunteerism program, fitness club discounts, onsite health & wellness programs, generous employee discounts, a business casual work environment, a challenging work environment, summer hours, and exciting career growth opportunities!