Consumer Insights Lead

ABOUT GOODR

We create and sell $25 active sunglasses for anyone. No slip, no bounce, all polarized, all fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

• FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
• AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

• REMOTE WORKING: Most roles are only required to be in office every Tuesday and Thursday with the occasional third day throw in.

PURPOSE: We want to leave the world better than we found it in ways that are unique to an individual’s personal journey. But, what does that even mean??? It means:

• PURPOSE PROJECTS: Every team member gets to create their own project for making the world a better place. 

Fun Fact: One purpose project resulted in a team member’s band doing an instagram live with Sir Elton John! 

ABOUT THE ROLE

Hey you! Yes, you! We see you over there, painstakingly scrolling through every product review before you pull the trigger and purchase that fancy toaster you've always dreamed of! But you're not just going to buy the first toaster you come across on the interwebs. No way. You're going to do hours of research; keeping track of dimensions, bread slots, materials, all in one organized spreadsheet to ensure this isn't just a "starter" toaster, but instead your "forever" toaster. So, if doing absurd amounts of research rings true in anyway, then you've stumbled across the perfect position.

As our Consumer Insights Manager, you'll be joining our Customer Experience Strategy team where you'll focus on insights within emerging markets while also developing amazing research projects in order to help the business grow.

RESPONSIBILITIES

• Define our consumers, and leverage consumer insights to inform brand strategies and activations, including our sports marketing initiatives
  
• Drive action-oriented research and generate insights that help grow the business
  
• Work closely and collaborate with marketing, product and other departments to understand their challenges and influence their priorities
  
• Assist in development and execution of research projects and work hand in hand with research agency to compile consumer reports
  
• Provide consumer centric solutions through deep understanding of all relevant audiences
  
• Generate valuable customer and market insights that will inform our product strategy, influence our go-to-market strategy, and enable us to create and execute campaigns that drive acquisition and retention

ABOUT THE IDEAL CANDIDATE 

• May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
  
• Asks a lot of questions 
  
• Previous experience working in or with a research agency is a PLUS 
  
• Bonus points if you have sports marketing experience
  
• Has the ability to read, analyze, and interpret research reports
  
• Is an Excel/Sheets and database tools wizard who is comfortable with reading and pulling insights from research reports
  
• Can objectively evaluate product/marketing performance to establish clear growth goals
  
• Dependable with the willingness to take initiative to work collaboratively and with a sense of urgency
  
• Loves the work more than a paycheck 
  
• Is happy to give away credit to their team 
  
• Loves getting and giving feedback 
  
• Is into personal growth
  
• Thinks Fun is being great (not partying) 
  
• Is proactive and an independent problem solver! (Can you google a question?)
  

WHAT YOU GET

• A role at a company that is going to the moon
• The opportunity to show up every day and have fun
• The ability to learn and grow as a person
• Unlimited vacation (seriously!)
• Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
• Paycheck... obviously. Salary range: $85k - $95k, final number dependent on experience
• Medical, Dental, and Vision benefits
• 401(K) with company matching
• Financial Wellness Counseling
• Sunglasses. Duh.

**No Visa Sponsorship is available for this position.

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date. 

1. Application

2. Fill out a form with basic questions

3. 20 minute introductory meeting with hiring manager

4. 30 minute culture interview with a HR team member

5. 90 minute in-person interviews with peers and manager

6. Final assignment and presentation

7. Offer!

TO GET THE PROCESS STARTED, SUBMIT THE FOLLOWING: 

• Resume
• Cover letter showing your personality. Seriously. No boring corporate speak allowed.
• Links to projects or groups you’re involved with (if you have them)
• A drawing of an octopus fighting a pirate (not joking)

#LI-Hybrid