Consumer Insights Manager

Thank you for considering a career at Bon Secours Mercy Health!

• Supports system revenue growth through analysis of qualitative and quantitative consumer research to inform marketing and business strategy. Ability to analyze data and provide insights into opportunities to identify, reach and convert consumers. Through this analysis provides 360 degree view of consumer behaviors and needs. Ability to conduct focus group research and manage on-line panels for the evaluation of products and services, messaging and promoti
• • Manages and implements quantitative and qualitative research initiatives. Develops reports, presentations and dashboards based on outcomes. Has accountability to research budget and tracking how research dollars are spent. Provides voice of the customer insights to marketing, system and regional leadership on healthcare trends and rising consumerism. Manages on-line consumer panels for evaluation of marketing product development, messaging and promotions. Applies those trends to business opportunities.
  • Supports marketing analytics development and reporting. Analyzes complex data and develops ROI tracking mechanisms to optimize our marketing investment. Analyzes CRM data to guide marketing strategy and implementation with targeted segmentation strategies.
  • Works with region marketing leaders address specific market needs and to apply insights and learnings into regional market strategies/implementation.
  • Works with patient and physician data to understand patterns and trends. Ability to integrate consumer and patient data for marketing automation support, healthcare experience preferred
  • Supports new product development and innovation through insights from third parties, and quantitative and qualitative studies

Bon Secours Mercy Health is an equal opportunity employer.

Many of our opportunities reward* your hard work with:

• Comprehensive, affordable medical, dental and vision plans
• Prescription drug coverage
• Flexible spending accounts
• Life insurance w/AD&D
• Employer contributions to retirement savings plan when eligible
• Paid time off
• Educational Assistance
• And much more

*Benefits offerings vary according to employment status

Scheduled Weekly Hours:

40

Work Shift:

Days (United States of America)

Department:

SS Marketing - Brand Strategy

All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability. If you'd like to view a copy of the affirmative action plan or policy statement for Mercy Health - Youngstown, Ohio or Bon Secours - Franklin, Virginia; Petersburg, Virginia; and Emporia, Virginia, which are Affirmative Action and Equal Opportunity Employers, please email [email protected]. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact The Talent Acquisition Team at [email protected].