Consumer Insights Manager

Note to applicants: This role has the potential to work remote outside of Austin.

Who You Are:

The Consumer Insights Manager leads quantitative and qualitative research and builds consumer-centric knowledge to support commercial/marketing efforts. Manages a variety of research partners from sourcing to application of insights for various research initiatives including brand tracking, consumer research, focus groups, Pricing studies, etc.

What You're Good At:

• Assisting with setting Consumer learning agenda for Insights team
• Performing Consumer Research scoping and project management
• Qual and Quant Balance – Expertise and executional experience in a wide range of both qualitative and quantitative research methods
• Experience conducting end-to-end research inclusive of questionnaire & discussion guide development, analysis of results and developing final report and sharing out the results
• Ability to understand and contextualize consumer behaviors and motivations, and educate the organization on our consumers to create a competitive advantage
• Supplements consumer research with shopper behavior data to bring research to practical implications that are relevant to retail partners. Includes comfort analyzing consumer panel or FSP data (e.g. Numerator, Nielsen/IRI consumer panel)
• Comfortable with both DIY research (leverage self-serve platform and vendor platforms that run recruitment & sampling; and experience managing multiple vendors
• Knowledge and experience in Brand Health Tracking, Concept Testing (qual/quant) and Product Innovation (among others)
• Familiarity and application of statistical analysis, research techniques and tools. Majority of research conduct is focused on quant
• Experience with both Primary and Secondary Research, including analysis and practical application
• Ability to apply a strategic mindset to the research to ensure insight share outs developed within the relevant brand frameworks to ensure relevant and actionable reports
• Influence decisions with effective and persuasive communication across levels & departments · Effectively develop and manage annual budget plans
• Assesses market landscape, need states, consumer trends, areas of non-consumption and white space
• Is strongly curious and has a passion for moving the business forward via a consumer and data led lens
• In this role your goals and KPIs will be focused around:
  • Budget management & planning
  • Delivering on-time actionable research insight reports as outlined within the annual plans that specifically impact brand activations and innovations
  • Effective management of multiple vendors

What You Contribute: 

• Bachelor’s degree in Business Administration, Marketing, Economics, Statistics or related field
• Hands-on experience of planning and executing consumer research projects preferably in the CPG industry
• Has presented and gained consensus working directly with senior leadership
• Experience with analytical tools such as SPSS, inclusive of running cross tabs, conducting analysis (i.e. linear regressions) and writing syntax (i.e. creating a new variable)

Why Nutrabolt?

Wellness Benefits

Nutrabolt cares about our teammates’ physical, mental, and financial wellness by providing benefits like: competitive health insurance, life insurance, mental wellness programs, 401K matching, and a monthly fitness allowance.

Lifestyle Perks

With our ‘Work Your Way’ program, we offer workstyle flexibility, unlimited vacation paid time off, volunteer time off, and a home office stipend when hired. You’ll get discounts on C4 Energy, Cellucor, and XTEND products, too!

Family Support 

Reach your full potential at work by taking care of all loved ones at home with Nutrabolt’s paid parental leave, childcare benefits, pet insurance, group legal benefits, and more.

Employment Type: Full-time