Consumer Insights Researcher (Senior) - Unannounced Project

Bungie is seeking a seasoned Consumer Insights Researcher to join our team. In this role, you will play a critical role in positively impacting Bungie’s brand and marketing strategies, provide actionable insights based on rigorous user and market research, and support data-informed business decisions across our Publishing team.

You will work primarily with brand and marketing teams, alongside other researchers and producers, to create and execute comprehensive research plans for Bungie products. To address Bungie’s burning questions about our players and the gaming market, you’ll design research plans, conduct studies, and transform data into meaningful insights about player perceptions, sentiment, and gaming experiences. You'll create persuasive reports and visualizations to demonstrate opportunities to improve our marketing executions and business strategies with Bungie games.

Bungie Research is a cross-functional human subjects research team closely integrated with analytics and product teams. Our research takes on many forms - from formative to evaluative, qualitative to quantitative, and often takes a mixed-method approach. We tackle a broad range of questions. What motivates players to make friends in games? Who is the primary audience for this new concept? How can we improve the new user experience to avoid early churn? You will need a flexible mindset and the ability to tap into diverse research methods to deliver insights.

This position will require strong quantitative and data visualization skills, in addition to qualitative skills. The Sr. Consumer Insights Researcher role will be a key partner with various teams across Bungie to tackle a wide range of research objectives. Be prepared to collaborate with PMs, marketers, strategists, data scientists, and other researchers. If you are a craft expert on market research and passionate about gaming, you may be the ideal candidate to join Bungie Research!

RESPONSIBILITIES

• Collaborate with brand and marketing teams to identify research opportunities and create comprehensive research plans to inform the team’s decisions.
• Design and conduct qualitative and quantitative research studies using a variety of research methods.
• Analyze and present data to provide meaningful, business-relevant insights about players and the market.
• Work with 3rd party vendors to design and conduct research internationally, connect the dots in findings, ensure research quality, and drive the impact of actionable strategic insights.
• Be a passionate advocate for user research and player experience across teams at Bungie, with strong empathy towards players, designers, and marketers alike.

REQUIRED SKILLS

• User/market research experience in a business setting, including an extensive background in end-to-end quantitative and qualitative consumer insights research.
• Experience with independently executing global research to support brand or marketing, including but not limited to positioning/messaging, audience segmentation, asset testing, strategy validation, etc.
• Experience effectively managing vendors and external partners.
• Experience building trusted relationships with senior stakeholders in business and marketing.
• Proven track record to leverage consumer insights research to drive successful marketing campaigns or business strategies.
• Ability to work well in a cross-functional team environment and collaborate with other researchers.

NICE-TO-HAVE SKILLS

• Advanced degree in UCD, HCI, Social Sciences (e.g., Psychology, Communication, Sociology, Anthropology), or a quantitative field (e.g., Statistics) with experience answering business questions.
• Familiarity with the gaming market and industry trends.
• Previous research experience on video games.