Consumer Insights Strategist at City National Bank

CONSUMER INSIGHTS STRATEGIST

WHAT IS THE OPPORTUNITY?

The Client Insights Strategist partners daily with Marketing, Product and business partner teams to represent the voice of our clients and prospects in internal decision-making. This individual procures strategic and actionable client insights through primary and secondary research, and socializes them throughout the organization in compelling and actionable ways. This role is equal parts researcher and strategist: i.e., being able to implement (or oversee) research to its fullest potential based on internal needs, and being able to articulate and apply the "so what" with a clear and data-informed POV. This individual develops long-term relationships across the organization, to become a trusted strategic partner who is preemptively sought out for insights and research-based assistance. Ultimately, this individual personifies and nurtures City National's growing culture of customer-centricity.

Marketing Product and Digital Division
As a member of our Marketing, Product and Digital team, you will have an exceptional opportunity to help grow your career while driving change across many facets of the business. The team is passionately focused on building our brand, supporting banking products and finding innovative ways to engage and retain clients.

WHAT WILL YOU DO?

Develop comprehensive research briefs in partnership with internal stakeholders, in order to ensure alignment and clarity around research objectives and requirements
Conduct primary research for ongoing projects/initiatives across Marketing, Product and Digital teams
Conduct primary and secondary/desk research based on ad hoc needs/requests
Oversee research initiatives conducted by third-party research partners
Conduct competitive intelligence research
Consult on/manage 3rd party-led research initiatives across Marketing, Product and Digital teams
Develop compelling creative briefs that inspire and inform teams with client and competitive insights
Facilitate internal and client-based workshops, including brainstorms, Design Thinking, and co-creation sessions
Participate in design reviews for advertising and marketing initiatives
Provide a confident and informed POV on client needs across internal audiences, including senior decision-makers

WHAT DO YOU NEED TO SUCCEED

Must-Have*

Minimum 5 years’ experience in marketing & consumer insights
Examples of such roles include but are not limited to: primary researcher (in-house or agency), advertising brand planning/strategy, and brand consulting
Minimum 5 years’ experience with quantitative and qualitative research
Minimum 3 years of workshop facilitation experience

Skills and Knowledge

Superior communication skills – written, powerpoint, in-person, with ability to explain data insights findings and “what it means” in a concise and easy to digest manner
Experiences with insights-gathering, synthesis, and socialization of findings
client-side market research, third-party research agencies, strategy roles in ad agencies, and/or management or brand consulting
Experience with DEI and financial services is a plus, but not a requirement
Exceptional analytical skills and problem solving capabilities
Demonstrated ability to work effectively, both independently and collaboratively in an atmosphere of multiple projects and small teams
Excellent organization and prioritization skills
Demonstrated knowledge of performance metrics reporting, scorecards and dashboarding
Data visualization experience and know-how
Excellent project management, analytical and written communication skills are required.
Working knowledge of commercial and private banking and financial products is a plus.
Experience with marketing and/or consumer research and the application of research to strategic development and initiatives
Experience developing prioritized roadmaps based on client need
Process and client journey mapping experience
Experience working with outside business partners, including technology vendors, research firms, and consultants
Strong problem-solving, resource management, and time-management skills
High attention to detail
Experience leading cross-functional projects with diverse sets of stakeholders from Marketing, Operations, and Technology
Excellent analytical skills with demonstrated experience in interpreting data and translating into actionable insights
Understanding of customer research platforms
Knowledge of quantitative and qualitative research methodologies

Compensation

Starting base salary: $101,231 - $172,355 per year. Exact compensation may vary based on skills, experience, and location. This job is eligible for bonus and/or commissions.

*To be considered for this position you must meet at least these basic qualifications
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Benefits and Perks

At City National, we strive to be the best at whatever we do, including the benefits and perks we offer our colleagues. Get an inside look at our Benefits and Perks.

INCLUSION AND EQUAL OPPORTUNITY EMPLOYMENT
City National Bank is an equal opportunity employer committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by law.

ABOUT CITY NATIONAL

We start with a basic premise: Business is personal. Since day one we've always gone further than the competition to help our clients, colleagues and community flourish. City National Bank was founded in 1954 by entrepreneurs for entrepreneurs and that legacy of integrity, community and unparalleled client relationships continues to drive phenomenal growth today. City National is a subsidiary of Royal Bank of Canada, one of North America’s leading diversified financial services companies.

Consumer Insights Strategist

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