Consumer Marketing Lead

Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization. With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem. 

We’re looking for a Marketing Lead to join Snap! As a member of the Snapchat Marketing team, you will be responsible for planning and executing integrated marketing campaigns on- and off-Snapchat that drive community growth and deepen engagement with our various consumer products. You will collaborate with a variety of stakeholders across our company, including product, growth, and communications teams, to develop strategies and plans in support of our marketing and business goals.

Ideally, you’re a consumer marketing expert who understands how to develop product value propositions and translate them into growth campaigns that drive action. You’re at ease working in a fast moving and ambiguous environment in which you will simultaneously manage multiple projects with a variety of stakeholders, and showcase excellent problem solving and communication skills, in order to drive impact across different teams. You will use your market knowledge as well as mine research and data for insights to inform marketing strategies and plans. Working with cross-functional teams, you will coordinate marketing efforts to grow awareness, understanding, adoption, and engagement for a variety of Snapchat products globally.

What you’ll do:

• Support efforts to drive growth of the Snapchat community and engagement with our products

• Manage the process start to finish for crafting strategy, development and execution of integrated marketing plans, including organic and paid campaigns, both on- and off-Snapchat

• Manage and execute multiple impactful projects successfully. You show clear capacity for problem-solving, self-direction, time management and prioritization. You own a revenue line or key KPI and demonstrate a consistent ability to drive core metrics.

• Collaborate with the Consumer Insights team to deeply understand the Snapchat community, our various audiences, and our brand

• Audit the competitive landscape, understand target markets, and identify insights to inform product strategies and go-to-market activities

• Develop core product positioning and messaging for select consumer products and features, considering value proposition, target audience, competitive landscape, and other factors

• Lead by influence and collaborate with internal and external creative teams to bring campaigns, programs and assets to life; demonstrate strong judgment and discretion

• Manage and work with cross-functional teams (including PR, design, external agencies, product, and growth stakeholders) to deliver world-class marketing communications for a range of initiatives

• Partner with the media team to develop brand and performance-driven media plans that deliver our message effectively 

• Monitor, analyze, and measure the effectiveness of marketing initiatives and make real-time optimization and forward-looking recommendations

• Synthesize learnings into actionable insights to shape plans and report findings and best practices to cross-functional teams

• Develop and oversee measurement dashboard for marketing initiatives (e.g., reach/awareness, user behavior, efficiency, and sentiment metrics) in conjunction with consumer insights, growth, comms, data science and marketing science teams

Knowledge, Skills & Abilities

• Deep understanding of communications apps and the relevant ecosystem

• Experience working directly with creatives, product, and communications teams to partner on campaigns

• Experience working on tech launches along with a passion for tapping into culture 

• Excellent communication skills, confident in challenging the status quo at multiple levels of leadership, and communicates clearly and concisely in complex situations

• Proven track record in collaborating across teams

• Operates with limited guidance and oversight

• Demonstrated success in establishing business relationships and ability to coach others

• Acts as a change agent to drive large scale improvement, and provides leadership across peers to drive common processes, share best practices, and deliver Marketing strategy that enables business strategy

• Can manage and execute multiple impactful projects successfully, and shows a clear capacity for problem-solving, self-direction, time management and prioritization

• Deep understanding of customer needs, underlying technology, competition and partner ecosystem that you translate into 6-12 months plan & vision, and get buy-in from stakeholders, you also prove how your launches/business moments/GTM/marketing programs map to company priorities

Minimum Qualifications:

• Bachelor's degree in marketing, strategy, business, communications 

• 7+ years with consumer and/or product marketing experience

• Experience working on global, multi-market campaigns 

• If based in NY, ability to travel to LA on a quarterly basis to meet with Product and Marketing teams 

Preferred Qualifications:

• Familiarity with using the Google Suite of web applications

• Familiarity with navigating Figma or other product/UI design software 

• Familiarity with navigating Looker or other similar real-time data analytics platforms

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office at least 80% of the time (an average of 4 days per week).

If you are not based in the same location(s) listed for this role and are open to relocation, we encourage you to apply to take advantage of our generous relocation policy. 

For CA based applicants: 

• The base salary range for this position is $125,000 - 180,000 annually

• This position is eligible for a discretionary performance-based bonus.

• This position is eligible for equity in the form of RSUs

For CA and NY based applicants: 

• The base salary range for this position is $130,000 - 190,000 annually

• This position is eligible for a discretionary performance-based bonus.

• This position is eligible for equity in the form of RSUs 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected].

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!