Content and Brand Manager VA

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REQUIRED SERVICE: Marketing Support VA
REQUESTED EXPERIENCE TIER LEVEL: Senior - Advanced Level
MIN. HOURS/WEEK: 20 hours
SHIFT TIME ZONE: PST
SHIFT HOURS: between 9am to 5pm
SHIFT DAYS: Monday to Friday
Number of VAs: 1

PREFERENCES
GENDER PREFERENCE: None
LANGUAGES SPOKEN/PREFERENCE: English
ACCENT PREFERENCE: No accent/neutral English
REGION PREFERENCES: None

Content and Brand Manager VA

We're looking for a creative marketing professional for a high-profile role in the home improvement industry! You will coordinate marketing and advertising projects for our corporate territory locations. The Content Marketing Specialist role is a hands-on, results-driven marketer who will leverage a passion for marketing and content strategy to deliver growth for the business in digital and traditional channels.

Our ideal candidate will have a knack for design, project management, and copywriting. They will understand how to use those skills to create a cohesive brand experience for customers and drive leads for sales teams.


Essential Functions:
· Individual Contributor:
o Succeed by embodying our company values
o Embrace an uplifting culture
o Have a service-focused attitude and ability to develop relationships with a variety of internal stakeholders

· Marketing Content:
o Ensure consistent brand messaging and compliance across a variety of marketing channels
o Develop advertising content that will be utilized across the company store marketing and lead generation campaigns
o Proofread all ads to ensure they are on-brand, accurate, and maintain legal compliance before they go to print/go live
o Write copy, as needed, for the marketing collateral and digital assets
o Track and monitor the performance of various content elements and to evolve content and optimize future results
o Assist in the development of the marketing calendar as aligned to overarching strategy
o Manage company store projects to ensure on-brand messaging is displayed on buildings, company vans, promotional items, etc.
o Develop new store marketing kits for when company stores launch in a market to ensure brand consistency across all stores
o Support the marketing needs of a variety of stakeholders, including General Managers, Production Managers, Human Resources, and Lead Generation teams
o Manage outside print vendors to ensure quality, consistency, on-time delivery, and cost-effective collateral

· Advertising and Lead Generation:
o Understands the target audiences, including how to engage them throughout the customer journey
o Conduct ongoing analysis of competitors messaging and marketing to stay ahead of the curve and ensure clear differentiation
o Support continual research and implement new ways to generate leads for the company stores
o Responsible for keeping current on the latest marketing industry information, utilizing best in class marketing practices to achieve company objectives
o Utilize CRM data to drive decisions and determine which campaigns and content has been most effective
o Keep organized tracking documents for all vendors and internal resources.
o Act as a brand steward locally. Promote message and graphic continuity across all platforms


· Education Qualifications / Requirements, Knowledge, Skills and abilities:
o Bachelor's degree in marketing, design, creative writing, or related field
o 2+ years in marketing/advertising, focused on the development of creative for digital and traditional channels like print, website, social, and PPC
o 2+ years in design and execution of digital and traditional media marketing and lead generation campaigns
o Demonstrated success in website marketing, email, paid digital media and SEM to meet strategic business initiatives
o Proficient working in Adobe Creative Suite
o Ability to work independently with excellent project and time management skill
o Experience working with multiple business stakeholders, helping articulate marketing requirements
o Inspiring, engaging, and clear written and verbal communication skills.
o Excellent problem-solving skills with ability to manage and prioritize multiple


Applications/Software: Adobe Creative Suite
Client Industry: Construction

• Competitive rates
• Weekly payments
• Annual rate increase (based on performance)
• Paid time off
• Paid holidays
• Various open roles are available
• Free training and upskilling
• Constant support and guidance from managers and mentors
• Clear schedules and guidelines
• A vibrant community always ready to support you
• And more!