Content Creator

About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers. 💚

Launched in Bahrain in 2019, we have since expanded to 5 countries in the region, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.
 

Role Overview
We’re looking for a star Content Creator to join our Marketing team to create trendy content that resonates with the market. You’ll be responsible for producing engaging content that captivates our target audience and aligns with our brand's voice and objectives across various platforms.
 

Main Responsibilities

• Writing, reviewing, editing, and updating content for social media, marketing materials, and other
• Planning and directing different video and photo shoots 
• Setting up content calendar
• Creating and filming the content independently for different social media channels 
• Assisting the creative team with the design of promotional materials
• Managing social media accounts to engage consumers, respond to questions or complaints, and to promote company initiatives
• Implementing and monitoring social media strategies to increase brand awareness, engagement, followers, and other metrics
• Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems
• Conducting research to learn more about current trends, seasonality, developments, and perceptions about the subject matter, and then contextualizing the findings
• Suggesting new ways to promote company offerings and to reach customer
• Participating in offline events and acting as a brand ambassador

Ideal Candidate

Qualifications

• Bachelor’s degree in Marketing, Communication, Filmmaking, or a related field
• Experience in creating viral, high-quality content that is relevant to the UAE market
• Exceptional communication and writing skills in both English and Arabic
   

Knowledge & Competency

• Skilled in shooting and editing videos
• Knowledge in Adobe Premiere, Adobe After Effects, or other video editing software
• Knowledge in creating content as per the brand guidelines
• Proficiency in digital marketing tools, social media platforms, and market research techniques
• Demonstrated excellence in copywriting, proofreading, and editing
• Attention to detail, excellent organization skills, time management, and ability to manage multiple projects and responsibilities simultaneously
• Collaborative attitude and ability to work effectively with cross-functional teams
• Ability to work efficiently without compromising quality or accuracy
• Interest in healthy food lifestyle scene

Personality

• Strong communicator 
• Ability to work both independently and in a team
• Eager to learn 
• Friendly and pleasant personality that is able to lead with empathy and patience