Content Creator

Together we strive for everyone's opportunity towards a better financial future.

Together we stand up for and champion everyone's access to opportunity. We strive for better together. We advocate for everyone and not against anyone. Voya believes in being bold and committed to action. We are committed to a work environment where the differences that we are born with - and those we acquire throughout our lives - are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision to be America's Retirement Company®.

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Profile Summary:

The Content Creator is responsible for writing, developing, editing and publishing content in a variety of formats. This may include materials that are traditionally delivered via print (brochures, flyers, etc.) as well as digital channels (websites, emails, social media posts, video scripts and more).

Experience in highly regulated industries like insurance, health care and/or financial services is preferred. Experience writing for professional and consumer audiences about retirement services, group insurance benefits (term life insurance, disability income insurance, leave management), supplemental health insurance (accident, critical illness, hospital indemnity insurance) and/or health savings and spending accounts is a plus.

Because this role is primarily focused on content creation, this person must have exceptional writing and editing skills, along with a passion for transforming ideas into words. In particular, we are seeking a writer who can take a complex topic (such as retirement or insurance) and translate it into copy that is audience-centric, clear and concise yet also creative and compelling.

Profile Description:

• Identifies and conceptualizes story ideas on a broad range of financial topics for a variety of channels and turns them into compelling narratives
• Responsible for learning/understanding Voya's workplace benefits and retirement products, services and audiences to effectively provide strategic recommendations and consultation to the broader marketing team to improve content effectiveness
• Leader of original content creation across Voya's B2B and B2C blog channels in support of our editorial strategy
• Leader of content best practices and expert in the creation of content and content lengths required for various mediums including print, web, email and video
• Works collaboratively with designers, other writers/creators, and project owners to explore creative ideas with a clear focus on business objectives, target audience perspectives and content channel
• Applies audience research and insights to work and keeps abreast of market, competitor and audience trends
• Successfully navigates a complex stakeholder environment, gathering and filtering feedback/signoffs from several different sources
• Leverages digital analytics to acquire actionable insights and proactively uncovers value-add improvement opportunities based on performance data
• Works well in a deadline-driven environment and following a standard workflow to manage work/tasks
• Creatively problem solves and proactively finds opportunities to improve content creation process, efficiency and effectiveness
• Other duties as assigned

Skills/ Knowledge:

• Bachelor's degree in Marketing Communications, Journalism, English or related degree or equivalent work experience.
• 4 + years professional writing experience in the financial services, retirement and/or employee benefits industry
• Creativity: You will need to create original work and develop ideas around your chosen themes.
• Determination: Some assignments can take a long time to finish, or your editor may turn it around for many, many revisions.
• Persuasion: Need to know how to write persuasively and in some cases, defend their creative choices.
• Social Perceptiveness: Content Creators need to have their finger on the pulse, so that their copy is relevant and modern, and understand how people will react to their writing.
• Writing Skills: Need to write well with proper tone, feeling, sentence structure and emotion. Grammar counts!
• Organization: Requires time management, attention to detail and project management skills to meet deadlines
• SEO and Google Analytics experience a plus
• Present a portfolio of exceptional self-created writing output.

Please Note: This position has been designated as a hybrid-office/home role. Details of your in-office schedule will be finalized with your manager.

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Be Well. Stay Well.

Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That's why we offer an array of plans, programs, tools and resources with one goal in mind: To help you and your family be well and stay well.

What We Offer

• Health, dental, vision and life insurance plans
• 401(k) Savings plan - with generous company matching contributions (up to 6%)
• Voya Retirement Plan - employer paid cash balance retirement plan (4%)
• Tuition reimbursement up to $5,250/year
• Paid time off - including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
• Paid volunteer time - 40 hours per calendar year

Learn more about Voya benefits (download PDF)

Critical Skills

At Voya, we have identified the following critical skills which are key to success in our culture:

• Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
• Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
• Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
• Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.
• Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.

Learn more aboutCritical Skills

Equal Employment Opportunity

Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.

Reasonable Accommodations

We are committed to maintaining a diverse workforce. This commitment governs all decisions related to employment, including selection, development and compensation. It also includes an employee's request for reasonable accommodation. All employees will be treated in a manner free from discrimination or harassment. Voya is committed to providing equal employment opportunities for persons with disabilities, including reasonable accommodation when needed. If you believe you need a reasonable accommodation in order to search for a job opening or to submit an application, please see our resources for applicants with disabilities.

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