Content Director

About Showpad
In the old days, traveling salespeople hit the road with only a suitcase and a smile. And as times-and technology-have changed, Showpad has emerged as the industry-leading solution for modern selling that improves those classic tools of the trade.
In our case, the suitcase is more than a decade of expertise building the premier revenue enablement platform, one that continues to influence the direction in which the industry is evolving. And the smile? Well, that's the people oriented culture that surrounds everything we do.
We bring in great individuals, but we always play as a team. We'll enable you to grow to your maximum potential, and we'll grow with you, too. We are a European-born company with a global impact, but we like to keep things simple.
We are passionate and bold as well as humble and authentic. We empower each team member to be their true selves. We take ownership, and we also take vacations. And although we value constant improvement and frequent platform updates, we try not to deploy on Fridays.
That's why Showpad does more than drive impactful buying experiences. We take serious care of our people, but never take ourselves too seriously.
About the Director, Content role at Showpad
The Director of Content will develop and scale a world-class content studio and coach a team of content strategists responsible for creating compelling thought leadership that educates, engages and nurtures prospects and customers while positioning Showpad as a market leader. This role reports directly to the Vice President of Product Marketing.
Key Responsibilities as the Director of Content at Showpad:

• Lead the development of the annual content objectives and strategy in collaboration with the Vice President of Product Marketing.
• Partner cross-functionally with team leaders to identify the key gaps and opportunities (i.e. SEO, campaigns, lifecycle, website, events).
• Collaborate with the Product Marketing directors to determine the quarterly campaign themes, content priorities, and editorial calendar.
• Coach and motivate a team of content strategists to perform at their highest level.
• Serve as an enablement subject matter expert translating knowledge of our product and services, customers, and market into valuable content experiences.
• Create and quality control ICP-specific content that supports demand generation (including events), nurture campaigns, BDR outreach, and customer and prospect education.
• Produce compelling articles, guides/ebooks, case studies, and infographics by experimenting with new formats [interactive content, audio, video], partnerships/influencers, and platforms.
• Build a repeatable and scalable process for analyzing content performance (both on-site and within our Showpad instance) and soliciting feedback to ensure we are always optimizing and improving our strategy.
• Ensure content is copy edited and available in the native language for all Showpad markets.

What you can expect from Showpad
We welcome every voice and are committed to building a truly inclusive environment where your differences are not just welcomed, they are celebrated. We're building a best-in-class experience for our employees and are always identifying opportunities to encourage our team to be their authentic selves. Whether that's paid parental leave, paid holidays (including Juneteenth and paid time off to vote), paid time off to volunteer at non-profit organizations, personal development opportunities or professional stretch assignments, you can expect Showpad to support you.
Showpad's Commitment
We are committed to creating a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity.
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