Content Director | Remote

Key Responsibilities | 1. Team Management

• Manage and build a high-performing team of contributors, including both full-time and freelance talent.
• Continually evaluate team skill sets, encourage and mentor growth, and identify new hiring opportunities, partners and freelancers to enhance capabilities.
• Lead the team in the development, execution, and analysis of content strategies for clients in cyber security, fintech, B2B SaaS, and professional services.

Key Responsibilities | 2. Service Innovation

• Develop and enhance content services to meet the changing industry landscape and the needs of clients.
• Collaborate with the VP of Services to assess and implement pricing strategies for content services, ensuring competitiveness and profitability.
• Stay abreast of industry trends and tools, particularly generative AI, and assess different tools that can enhance and differentiate the agency’s content offerings.

Key Responsibilities | 3. Lead Client Content Strategy:

• Act as the senior-most subject-matter expert for content strategy and content development
• Lead the development of content deliverables such as persona research, journey-mapping, content & messaging audits, content strategy, application of SEO best practices, and thought leadership.
• Partner with agency leaders on the PR & Communications, Creative, Production, Paid Media, and Account Services teams to lead the development of integrated marketing campaigns. 
• Interact confidently with C-level executives, providing strategic insights and building strong client relationships.

Key Responsibilities | 4. Business Development:

• Partner with the Business Development team to scope content strategy engagements.
• Advise prospects on the agency's content capabilities and contribute to the execution of audits and research for client acquisition.
• Work with the Account Management team to identify opportunities for add-on content services for existing clients.

Key Responsibilities | 5. Thought Leadership:

• Develop and articulate the agency's perspective on content marketing and contribute to the agency's reputation as a thought leader through internal and external marketing efforts.
• Engage in activities such as writing for the blog, contributing to LinkedIn, participating in podcasts, and guest posting on relevant forums.
• Collaborate with the marketing and sales teams to promote industry contributions.

Qualifications

• Demonstrated ability to develop and execute impactful, results-driven content strategies for diverse B2B industries.
• Proven experience building and leading content marketing services at a B2B marketing agency. 
• Excellent leadership and team management skills - you have experience managing a team environment that fosters learning, development, and open lines of communication. 
• Working knowledge of content development and social media management tools like Grammarly, Copy.AI, Outranking, Adaptify, HootSuite, HeyOrca, or similar. 
• Strong familiarity with the relationship between search engine optimization and content - you know best practices for optimizing content and how to evaluate SERP performance 
• Excellent communication and presentation skills - you can deliver a presentation confidently to C-level executives and advise on content strategy decisions. 
• Strategic thinker with a track record of contributing to business growth.
• Familiarity with cyber security, fintech, B2B SaaS, and professional services industries is a plus.

Benefits

• Medical, Vision, and Dental Insurance
• 401K
• Paid Time Off
• Paid Family Leave
• Tax Advantaged Savings Accounts
• Option to work remotely from your own space, or in a beautiful, modern office in scenic Beacon, NY.
• Work with a small, creative, and hard-working team of marketing professionals.
• Professional Development Opportunities
• A fun, supportive team based in the Hudson Valley with a strong and growing client base around the globe