Content Executive - Go Outdoor

• Job Title - Senior Content Executive
• Location - BL9 8RR
• Work Schedule - Monday - Friday
• Working hours  - 40 hours

I am responsible for........

• Planning and creating engaging, relevant and commercially minded content to be used across JD Outdoors communication channels (physical and digital).
• Developing the JD Outdoors content strategy.
• Supporting in the delivery of brand funded partnership marketing plans.        

I do this by.....

• Developing fascia content calendars that align with the campaign planning calendar (season campaigns, product launches, etc) in line with the content strategy.
• Producing SEO-rich blog content and activity/buying guides.
• Working with the in-house production team to produce video content to support the content strategy.
• Creating copy for marketing material across JD Outdoor fascia channels. This would include:
  • Headlines and body copy for creative executions, such as brand pages, emails, mailers, PR opportunities and in-store POS.
• Supporting the multichannel team on email and web copy/content inclusions.
• Supporting the social team, ensuring all activity is aligned with the brand strategy and contributing to cohesive campaigns.
• Monitoring content performance and reporting insights, continuously looking for ways to improve the JD Outdoor content strategy and plans.
• Working closely with the commercial/own brand teams to develop and execute content and marketing activity for own brand and branded ranges - ensuring their messages are delivered across all relevant channels.
• Creating and managing the critical path for all activity within remit.
• Communicating campaigns & results.

I know I’ve done a great job when.....

• Campaigns are delivered on time and within budget
• Improved brand awareness
• KPIS for content views and engagement are achieved.

My role requires me to work with.....

• The Brand partnerships Mgr
• The content team
• Marketing team members
• Merchandisers and Buyers
• Online team
• Advertising Agency / Media Agency / PR Agency
• Production Companies
• External Brands/Agencies
• Retail ops / store teams

The skills and knowledge I need to do my job are..... (include experience gained ‘on the job’ as well as any professional/technical qualifications required to deliver the role accountabilities)

• An excellent writer, able to write creative and persuasive copy with a defined tone of voice, quickly and accurately.
• Experience with blog building tools (such as Wordpress) with basic HTML skills.
• Experience of selling product through marketing and/or retail sales.
• Knowledge and understanding of what makes a good customer experience.
• Experience of social media and broader marketing.
• A passion for the outdoors and outdoors products.
• Experience of developing and managing content calendars.
• Video production skills – planning, scripting, administration, budgeting, etc.
• Ability to work collaboratively on projects with multiple stakeholders from across the business.
• Ability to draw insights from analytic data. Familiarity with Google Analytics
  
  

The Company:

At GO Outdoors our purpose is strong and clear; “to inspire and equip everyone for life outdoors”. That’s because we passionately believe in the positive benefits of the outdoors, whether that be the daily dog walk or hiking Ben Nevis, horse riding or cold water therapy, we provide the best equipment for all outdoor activities, always at the best price guaranteed!

Our values aren’t just posters on the wall, we live them every day; ‘One Team ‘we are stronger together’, ‘Responsibility ‘we take ownership’, ‘Passion ‘we believe in what we do’ and ‘Integrity ‘we do the right thing’. Clear values which help us to fulfil our mission to be ‘the nations favourite outdoor retailer’.

If you share our passion and want to make a difference join our team to be a part of something ‘unbeatable’!

We know our employees work tirelessly to make JD Group the success it is today and in turn, we offer them some amazing benefits:

• Incremental Holiday Allowance

• Staff Discount on qualifying purchases across Group retail stores and online

• Exclusive Colleague Bike Discount scheme

• Discounted Gym membership

• Personal development opportunities to learn and develop at work

• Access to Apprenticeships and accredited qualifications

Interested? 

If you interested in this position, then press the Apply Now button.

Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of you applying, please consider your application to have been unsuccessful on this occasion

Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.

Thank you again for your time.

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