Content Marketer, SEO

Would you like to join an organization that is consistently recognized as a 'Top Employer to Work For' across a broad range of categories, such as Culture, Work-Life Balance, Diversity & Inclusion, Opportunities for Women, Social Impact, Volunteerism?

About the Role

As a part of the Content Marketing Center of Excellence, the Content Marketer, SEO is responsible for identifying and executing opportunities to improve our content's search rankings. This role requires a highly motivated, self-starting mindset and work ethic to develop various approaches to effectively produce SEO-driven and highly linkable content.

The Content Marketer, SEO should be creative, and possess knowledge and understanding of Search Engine Optimization and have some experience in driving SEO programs that deliver high return on investment. A core responsibility will be to expand Thomson Reuters digital content footprint and brand awareness.

Note: This is a *hybrid role (*mix of working from home and in-office) and can be based near any of these Hub office locations: Minneapolis/St. Paul area (Eagan), Dallas area (Carrollton)

More About the Role

In this opportunity as a Content Marketer, SEO, you will:

• Manage SEO for content created by the Content Marketing Center of Excellence
• Build strategic SEO plans to support short- and long-term content marketing campaigns
• Collaborate with Enterprise SEO team to identify new opportunities to grow our organic search presence
• Plan and develop optimized content, including blog posts, infographics, web pages, and other linkable content pieces
• Collaborate with Content Strategy and Content Management teams to create high-quality content around important, relevant terms that meet the needs of both key stakeholders and our customers
• Manage and improve organic search engine performance based on clickthrough rates, traffic, and conversions
• Stay up to date with the latest trends and changes with SEO and major search engines
• Identify opportunities and recommend actions based on competitors' content and SEO
• Inspire and evangelize the value of SEO in our content to internal partners across the organization

About You

You could be a fit for the Content Marketer, SEO role if you have:

• Working knowledge of SEO best practices, search engine algorithms and ranking strategies, and passion to stay abreast of news and trends in SEO and digital marketing
• Excellent verbal, written communication, and presentation skills
• A dual-minded approach: You're highly creative but can also be process-driven, think scale, and rely on data to make decisions
• You're passionate about your work. Even if the subject matter isn't your cup of tea, you see value in doing it right, making content that's worth consuming
• Proficiency in web analytics software (Adobe Analytics) & keyword tools (MozPro, SEM Rush, etc.)
• Experience working cross-functionally with other teams
• Strong attention to detail

What's in it For You?

At Thomson Reuters, our people are our greatest assets. Here are some of the benefits we offer for your personal and professional growth:

• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Wellbeing: Comprehensive benefit plans; two company-wide Mental Health Day's Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking.
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
• COVID-19 Response: Currently, the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.

COVID-19 Vaccination Status Information Requirement (US employees only):

Thomson Reuters is committed to ensuring the continued safety of our employees in regards to Covid-19. While vaccination is not required for consideration or employment at this time, to inform our site planning and policies, we require all Thomson Reuters employees to verify their vaccination status upon starting with the Company.

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on https://thomsonreuters.com.