Job Description
Overview
The Content Marketing Associate plays a critical role in driving the creation and execution of merchant-facing content to educate engage and enable Recharge brands. As the owner of Recharge’s content you will be responsible for developing high-impact data-driven content such as case studies blogs decks playbooks webinars and other merchant-dedicated resources.
You will collaborate cross-functionally with team members on Customer Marketing Product Marketing and Customer Success to create content that supports marketing campaigns lifecycle communications and customer enablement.
The ideal candidate is a creative storyteller who excels at creating informative content that resonates with merchants while aligning with Recharge’s overall business goals. If you’re passionate about content creation have experience with a variety of formats and have a knack for written communication—this role is perfect for you.
What you’ll do
Content creation:
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Own the development of content including blogs case studies playbooks webinars etc.
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Ensure content is data-driven and aligns with merchant needs providing valuable insights and tools that drive business outcomes.
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Propose co-marketing opportunities with brands to increase brand visibility and create value for both Recharge and the partner brand.
Cross-functional partnerships:
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Collaborate with Customer Marketing Product Marketing and other stakeholders to create and deliver content that aligns with timely marketing initiatives including product launches.
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Partner with internal teams to identify content gaps and opportunities for improving the merchant experience.
Event support:
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Create and adapt content for merchant-facing events.
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Assist with speaker selection preparation and content for Recharge’s annual user conference.
Content distribution and optimization:
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Develop a process to ensure content is effectively distributed across multiple internal teams/channels for maximum reach.
What you’ll bring
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3+ years of experience in content marketing preferably in the ecommerce SaaS or B2B space.
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Proven ability to own end-to-end content creation from ideation to distribution across various formats including blogs reports case studies and webinars.
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Strong writing editing and storytelling skills with a commitment to producing high-quality impactful content.
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Familiarity with SEO best practices and content optimization strategies to drive organic web traffic.
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Ability to leverage data and analytics to inform content strategy and drive continuous improvement.
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Excellent project management skills with the ability to manage multiple content initiatives and meet deadlines in a fast-paced environment.
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Passion for ecommerce subscriptions and empowering brands to succeed through valuable content.
Date Posted
11/09/2024
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