Content Marketing Director

Lightspeed is on a mission to help K-12 communities provide safe, secure, and equitable education. As our content marketing expert, you’ll lead our thought leadership, PR, Social Media, SEO, and inbound marketing strategies to introduce district leaders to Lightspeed and how their students can benefit. Protecting more students is our shared goal and your contribution will show in site traffic, MQLs, and pipeline.  

Part art and part science, this role requires creative thinking to drive a magnetic, results-focused strategy and the discipline for top-notch project management. In this role, you will: 

• Own our thought-leadership program: Direct the development, contribute to the writing, and manage an ed cal of high-quality content that asserts Lightspeed as a thought-leader in K-12 education, especially as it relates to security, safety, and learning equity. 
• Own our PR strategy: Work with our PR team to make heroes of our clients and showcase the expertise of our internal team.
• Own our inbound strategy: After auditing our existing strategy, develop a stronger, more scalable, results-focused inbound strategy to attract qualified buyers and drive pipeline. Clearly communicate near-term and long-term priorities with leadership and advocate for the resources necessary for success.
• Own our social media strategy and channels: Grow and nurture our social media following.  Create, curate relevant and timely posts for social channels. Work with our demand generation team to recommend and compliment paid ad strategies.
• Partner with the website team to drive SEO: As part of the inbound strategy, partner with the website and demand generation teams to crush our SEO goals!  Develop and maintain keyword lists, implement SEO strategies and tactics, and track improvements.
• Create and execute the content marketing strategy: Turn lofty goals and your strategy into digestible project plans that march toward success on a weekly, monthly, and quarterly basis. Partner with our creative and brand team, SMEs and influencers to develop, create and curate all types of content, including blog posts, social media, infographics, videos, podcasts and more to support both inbound marketing and our multichannel demand generation program. Roll up your sleeves for writing, research, and more to ensure the job is done on schedule and with wow-worthy results. 
• Manage performance of inbound marketing: Establish early, mid, and lagging KPIs to manage performance and ensure success. Regularly update leadership on progress to goals, opportunities to go faster, and needs to pivot.
• Commit to continuous improvement: Take a data-driven, test-and-learn approach for continuous improvement of this new and emerging strategy for the business. Educate team members on their role in a successful inbound strategy and how it can help achieve our overall lead, pipeline and revenue goals. 

This role reports to the Vice President of Marketing. 

ABOUT YOU

What You Need to Have 

• Stellar written communication and project management skills 
• Understanding of Google Analytics/GA4 and other KPIs to drive strategy 
• Strong understanding of and experience in delivering SEO results
• Fluency with all of the major social media platforms
• Experience creating multiple types of content
• Willingness and ability to own strategy and project plans and drive them forward
• Thorough understanding and practical application of the buyer’s journey
• Analytical approach to decision-making and prioritization
• Strong work ethic; positive, go-getter attitude; and comfort in fast-paced environment
• Ability to quickly take what you’ve learned and apply it in new situations
• Passionate about improving safety, security, and equity in education  

Nice to Have 

• Hubspot Inbound Marketing certification 
• Experience with AI for content creation
• 5+ years of inbound/content marketing experience 
• Experience in B2B marketing, especially for SaaS and/or K-12 

ABOUT US 

For over 20 years, Lightspeed Systems® has been a leader in the ever-changing landscape of K-12 learning technology. Lightspeed Systems works with tens of thousands of schools to maximize the safety, mobility, and effectiveness of their students’ learning experience. Every device can be covered with the most effective web filter, student safety monitor, classroom management software, device management tool, and analytics program available. Learn more at www.lightspeedsystems.com. 

We love our employees, and we show it. A sneak peek into our BENEFITS & PERKS include: 

• Health-- Medical, dental and vision insurance with healthy company contribution toward premiums. Lightspeed kicks cash into your HSA if you participate our HDHP. 
• Wellness-- Paid parental leave. Healthy holiday and PTO policy, including Christmas to New Year’s Day break. 
• Retirement-- 401(k) matching up to 6% 
• Other -- Work from where it makes sense. Pet insurance. 

ABOUT OUR ATX HQ 

If “work from where it makes sense” includes being onsite for you some or all the time, you will LOVE being at the ranch. Our uniquely Lightspeed (and totally Texas) corporate headquarters has everything Lightspeeders need to get the job done – and a whole lot more. 

• 15,000 sq. ft. of open work area, offices, and huddle rooms 
• A private chef serving up lunch Tuesday through Thursday every week 
• A state-of-the-art fitness center (with outfitted locker rooms)
• Physical therapist onsite regularly 
• Indoor and outdoor casual collaboration spots 
• Pet-friendly office environment 
• A golf simulator, go-carts, shuffleboard, corn hole, and MORE fun 

All within 31 sprawling acres of Live Oak trees that foster a natural habitat for local wildlife. It is not uncommon to be greeted daily by whitetail deer. (Maybe it wants to join your meeting?)