Content Marketing & Growth Marketer

We Work Remotely · Latin America Only

Company

We Work Remotely

Location

Latin America Only

Type

Full Time

Job Description

Time zones: EST (UTC -5) MST (UTC -7) ART (UTC -3) UTC -4 UTC -4:30 UTC -3 UTC -2

Description

Overview

Our partner is looking for a highly skilled and experienced Content Marketing & Growth Marketer to join their team. In this role you’ll have the opportunity to shape and execute strategies that will drive brand visibility increase customer acquisition and foster meaningful partnerships. If you’re someone who thrives at the intersection of creative content and data-driven growth tactics we want to hear from you!


About the Role

As the Content Marketing & Growth Marketer you will be responsible for a wide range of marketing functions from content creation to SEO and link-building efforts. This is a hands-on role where you’ll drive strategy and execution. You’ll craft compelling content that resonates with our target audience optimize it for search engines and establish partnerships to expand our reach. Additionally you’ll take ownership of growth marketing campaigns to generate leads nurture customer relationships and enhance conversion rates. The ideal candidate is a self-starter with a holistic understanding of content marketing SEO and growth strategies capable of scaling marketing efforts in a fast-paced environment.



Key Responsibilities

Content Marketing

  • Develop and execute content strategies that align with business objectives and engage target audiences.
  • Write edit and publish content (blogs case studies white papers email newsletters etc.) to enhance brand visibility and SEO rankings.
  • Analyze content performance and iterate on strategy to increase organic reach and engagement.

SEO & Link Building

  • Conduct keyword research to identify opportunities for improving organic search performance.
  • Build and execute link-building strategies to enhance domain authority and page rankings.
  • Optimize website content for SEO ensuring all content follows best practices (meta tags headers etc.).
  • Perform SEO audits and suggest improvements to the website structure content and off-site strategies.

Partnerships & Collaborations

  • Identify and develop partnerships with influencers brands and other relevant platforms to amplify content reach.
  • Collaborate on co-marketing campaigns guest blogging and podcast appearances to extend our audience.
  • Cultivate long-term relationships with partners to create mutually beneficial opportunities for growth.
Growth Marketing

  • Develop innovative marketing campaigns to acquire and retain customers through multiple digital channels (SEO email marketing social media etc.).
  • Use data analytics to identify and leverage growth opportunities.
  • Implement A/B tests to continuously improve campaign performance and customer conversion rates.

Social Media Marketing

  • Plan create and schedule social media posts that drive engagement and brand awareness.
  • Develop and manage paid social campaigns to increase traffic and lead generation.
  • Monitor social media performance metrics and adjust strategies as needed.

Requirements

  • Proven experience in content marketing SEO link building and growth marketing.
  • Strong writing and communication skills with the ability to create compelling SEO-friendly content.
  • Deep understanding of digital marketing tools (Google Analytics SEMrush Moz etc.).
  • Experience with social media platforms and marketing automation tools.
  • Data-driven mindset with the ability to analyze and use insights to optimize strategies.
  • Strong project management skills to handle multiple initiatives simultaneously.
  • Team player with excellent collaboration and interpersonal skills.

Preferred Qualifications

  • Experience with partnerships and influencer marketing.
  • Knowledge of conversion rate optimization (CRO) tactics.
  • Experience with A/B testing and data analytics.
  • Familiarity with email marketing and automation tools like Mailchimp or Klaviyo.

Benefits

  • Fully remote role
  • A supportive and inclusive work environment.
  • Opportunities for professional growth and development.
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Date Posted

09/24/2024

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