Content Marketing Lead

Tulip, the leader in frontline operations, is helping companies around the world equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Companies of all sizes and across industries have implemented composable solutions with Tulip’s cloud-native, no-code platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity, capturing and analyzing real-time data, and continuous improvement.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany and Hungary. Focused on composable, human-centric solutions for industrial environments, Tulip is disrupting the MES category and has been recognized as a World Economic Forum Global Innovator.

About You:

• You are a storyteller that loves to design new and creative ways to communicate and engage with an audience
• You want to work with, build, and grow a team of content marketers who produce world-class content for a new category in a fast-paced industry
• You enjoy translating technical subject matter into customer-facing content (technical background a plus).
• You love using metrics and research to plan and create content that drives ROI while delighting and educating readers. 
• You are a leader that enjoys collaborating cross-functionally to build highly engaging content.
• You have a deep understanding of personas, the marketing funnel, and the buyer’s journey to support demand generation and account-based marketing campaigns.

What skills do I need? 

• 5+ years of relevant experience in writing/content marketing/communications and working in/writing about B2B technologies
• 2+ years managing a team
• Excellent verbal and written communication skills, with the ability to explain complicated concepts clearly and concisely
• A quick learner able to understand the manufacturing industry (prior industry knowledge is desirable but not required)
• Self-starter, highly collaborative, self-motivated, and entrepreneurial team player ready to move fast, learn from mistakes, and help build the next big thing in manufacturing
• Ability to track, report, and analyze KPIs to drive content strategy
• Experience working with subject matter experts (SMEs) to co-develop long and short-form content 

Key Responsibilities: 

• Mentor and grow a team of high-performing content writers and creators
• Develop and run content campaigns, adapting content to different formats including blog posts, case studies,webinars, social media, PR, newsletters, and others
• Work with executives on thought leadership content for social, articles, and video series.
• Collaborate with our research team to use the data of Tulip's platform to produce proprietary research
• Ongoing analysis of editorial performance - clicks, views, etc., and report on earned media targets, including company and brand awareness goals through weekly, monthly, and quarterly reports.

Key Collaborators:

• Marketing Team
• Tulip SMEs
• Customers
• External Media

This is a hybrid role based in Somerville, MA

Working At Tulip

We are building a strong, diverse team that values hard work, families, and personal well being. 

Benefits of working with us include:

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, Health Reimbursement Account (HRA), Commuter Benefits, Parental Leave, and 401k
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform manufacturing.