Content Marketing Manager

Job description
HireArt is seeking a strategic, data-driven marketing manager to build and scale our content marketing efforts.
About the Company
HireArt is an end-to-end contingent workforce management platform that pairs intuitive, easy to use technology with white glove service to support productive and engaging employment experiences for our clients and their contract workforces.
Named in 2022 to Inc.'s list of 5000 Fastest-Growing Companies, HireArt is a YC-backed company and recently closed a $26.25M series B funding round.
What you'll do
As the Content Marketing Manager, you'll be the first content marketing hire on this team. As such, you will develop the function's strategy, set its vision, and support product, sales and marketing team goals. Your work will be highly visible, cross-functional and broad in scope. Priorities include using data and insights to identify content marketing opportunities, designing programs that get measurable results, and working closely with our product and sales teams to create rich, high-quality content. You will serve as our lead for all things content and be responsible for owned channels such as our blog, social media platforms, and marketing collateral, in addition to contributing to website content.
Key Responsibilities

• Develop and execute on a comprehensive content strategy that accounts for HireArt owned channels and for customer acquisition and growing our brand voice.
• Manage and create a rich content roadmap that supports a regular cadence of various types of content including: blog posts, white papers, ebooks, reports, videos, infographics, that are aligned to the buyer journey.
• Find creative ways to create, package and distribute content to drive new sales leads
• Measure and optimize the effectiveness of our content by developing reporting, KPIs, and metrics for each content channel
• Align content to key audiences to drive strong resonance and relevance
• Support the distribution and promotion strategy for content pieces with SEO, email, and content syndication, with an eye towards demand generation.

Requirements

• 3+ years of experience in a B2B Marketing Content role
• Extremely data-driven and accustomed to tracking the impact of your efforts on revenue.
• Solid understanding of maximizing SEO impact via content subjects, formatting, channels etc.
• Superior written and verbal communication skills.
• Successful history of meeting quarterly revenue / lead targets
• Experience working with B2B or enterprise software companies (startup experience is a plus)
• Passion and ability to work well in a fast-paced, rapidly changing environment.

Commitment: This is a remote, permanent, full-time position with HireArt and is open to candidates who are based and authorized to work in the U.S. or Ontario, Canada. Unfortunately, we are not able to sponsor visas or open to corp-to-corp.
HireArt values diversity and is an equal opportunity employer, which is why we are interested in every qualified candidate, regardless of their background or how they identify.
Compensation: We feel passionately about equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total compensation for this role is made up of a base salary range of $90,000 - $110,000, equity, and a full benefits package that includes:

• 100% employer covered insurance premiums
• Health, Dental, and Vision insurance for employee, spouse, and children
• Life and disability insurance
• Work-from-home stipends, including
  • Workspace/home office set up
  • Company supplied Apple laptop
  • Phone/Internet service
  • Lunch/Snacks
• Unlimited PTO and paid holidays

Company description
HireArt is building the first end-to-end platform for businesses to source, employ, and manage contract W-2 employees. Our employment platform is the world's first fully-featured HRIS for the contract W-2 workforce, a massive and growing segment of the labor market. We combine hiring and employment in a single platform, creating a magical experience for businesses: search, interview, make offers, and manage workers, all in one place. Once on board, HireArt provides contract workers with a caring home base that comes with all of the benefits & support associated with permanent employment.
Our goal is to enable businesses to focus on the people who make up their workforce, instead of the tools to manage it. That's why we've developed a transparent and simple to use end-to-end platform that provides contract work opportunities with the security and stability of traditional W-2 employment while still giving businesses the flexibility they need to scale their workforces.