Content Marketing Manager

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What We'll Bring:
At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.
Come be a part of our team - you'll work with great people, pioneering products and cutting-edge technology.
What You'll Bring:
TransUnion is looking for an innovative Content Lead to join its global B2B Marketing team. The ideal candidate will develop, execute, and implement compelling, multichannel, bar-raising content that drives engagement and supports TransUnion's position as an industry leader in its U.S. Markets Media & Entertainment Vertical (MEV) line of business.
The candidate must excel at working with cross-functional teams to develop content that speaks directly to our customers' critical business issues and TransUnion's differentiated value throughout all phases of the buyer journey. He or she will own the content development of different assets in support of our integrated, multi-deliverable campaigns, including thought leadership, consideration, and purchase-stage content.
Impact You'll Make:

• Develop brand-aligned multi-channel content to support marketing campaigns for all stages in the customer journey
• Collaborate with internal content strategy lead, MEV marketing lead, and business leadership stakeholders to facilitate and collect GTM inputs that will inform the development/production of content assets that map to business objectives
• Provide alignment/understanding of themes derived by MEV marketing, business, and content strategy leadership into content assets
• Conceive and write content that ties to business goals and audience needs in various asset archetypes such as blogs, articles, landing pages, reports, whitepapers, eBooks, infographic content, video scripts, email and social media verbiage, etc.
• Manage copy and content on the corporate website. Ensure content is added on the appropriate web pages, available at the appropriate time in the customer journey, updated as needed, and shared with the appropriate internal teams
• Continually audit the content library to make sure content is accurate, current, and maps to our overall content themes
• Monitor, track, and report on content metrics, and understand where we are excelling and what areas need improvement
• Monitor content trends across competitors to ensure we're sustaining our position of a creative and aggressively competitive thought leader
• Support in the development of customer communications including case studies, monthly newsletters, and email marketing

Requirements

• 6-8+ years of B2B content marketing writing experience with technology products, with experience in Media & Entertainment a plus
• Ability to think strategically about content creation that spans the customer journey
• Demonstrated ability to develop positioning and supporting messaging
• Creative thinker and storyteller talented at translating technical capabilities and advancements into customer-centric, benefit-driven language
• Experience communicating across multiple earned media platforms (digital, social, traditional); knowledgeable practitioner of viral uses of social media and social media best practices
• Demonstrated ability to work effectively in a fast-paced, high-growth environment
• Attention to detail, organization, and time management skills in both content development as well as maintaining an editorial calendar
• Bachelor's degree in marketing, journalism, or equivalent

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.
During the COVID-19 pandemic, TransUnion has several safety protocols in place to protect associates, customers, and visitors. You may be required to be fully vaccinated against COVID-19 as a condition of employment and/or to participate in certain work-related activities. Exemption is available to qualified candidates as a reasonable accommodation.
TransUnion's Internal Job Title:
Manager I, Marketing Content