Content Marketing Manager

Job Description:
The Content Marketing Manager ("Content Manager") is responsible for editorial management and content generation on the content team, part of the broader Brand Marketing team within Workhuman. In this role, the Content Manager will craft strategic, web-based content leveraged across the Marketing organization - including PR/communications, demand generation, ABM, customer development, events marketing - as well as sales enablement. The Content Manager will manage a team of internal and external content creators and will partner closely with SEO, organic social, and paid media teams to drive a holistic content strategy across the business. The Content Manager reports to the Senior Director, Content Strategy & Activation to build, execute on, and measure performance of content marketing efforts.
Responsibilities

• Serve as editor-in-chief for Workhuman blog (manage editorial calendar and overall editorial process) as well as manage other content written in-house (including content submitted by third-parties and vendors)
• Ghostwrite strategic bylines for Workhuman executives across Workhuman digital properties and third-party media outlets
• Manage ideation and execution of multi-media content development, including Workhuman podcasts and video content development
• Collaborate with Workhuman research team on semi-annual surveys and other research initiatives solidifying Workhuman as an industry thought leader, including survey design, analysis, written reports, and working with the in-house creative team on final outputs
• Manage team of content writers: logistics, publishing, and coaching
• Collaborate closely with SEO team on keyword-driven content ideation, execution, and optimization
• Partner with organic social, paid media, and PR/communications teams to ensure Workhuman content is appropriately amplified across organic, paid media, and earned media channels
• Measure content performance at regular intervals and present content analysis to Senior Director, Content Strategy & Activation, as well as other Marketing leadership

Skills & Competencies

• BA in Marketing, Journalism, PR/Comms, English or related field
• 7 - 10 years of relevant experience
• Excellent verbal and written communications skills as well as content performance analysis
• SEO and social media proficiency
• Superlative storytelling ability
• Knowledge of content marketing technology: CMS, SEO tools, Google Analytics, etc.
• Superior attention to detail and quality
• Self-starter

The Company:
Workhuman® is pioneering the human workplace through award-winning Social Recognition® and Continuous Performance Management solutions. Workhuman inspires more than six million humans across 180 countries to perform the best work of their lives. For the past 21 years, human resources and business leaders alike have used Workhuman Cloud® to gain the proactive insights necessary to transform and lead a more connected, human-centered workplace that accelerates engagement and productivity. To learn more about Workhuman's mission to make work more human for every person on the planet and how you can ensure great work is celebrated and amplified in your workplace, visit www.workhuman.com.
Did you know

• We have more than 6M employees worldwide, on the Workhuman Cloud
• Named The #1 Great Places to Work (GPTW) in Ireland in 2019, and was also named as one of the Best Workplaces for Women. 2020 marks the eighth consecutive year on the list; in 2020, moved to "large company" category and placed #4. Named Great Places to Work in Europe in 2020.
• Named a Boston Globe Top Place to Work in 2020 (mid-size company); 7th year featured on the list; Named a Great Place to Work Certified organization for the past 5 years
• In 2021: Best Workplaces in Tech in Ireland, Best Workplaces in Europe

At Workhuman, we love what we do because we're shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world's leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.