Content Marketing Manager

We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with, and sell to customers around the world. We connect with the external marketplace through all media including print, digital, and social.  Our team leverages deep industry, market, and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers. 

Our content creation team is looking for a talented content marketing manager for Vonage’s dynamic Applications business (Unified Communications and Contact Centers). A cross-functional collaborator and performance-oriented creator, the Content Marketing Manager will work closely with various marketing functions to create engaging, full-funnel content that embodies our brand, provides value to our target audiences, and aligns to marketing goals. 

This versatile storyteller has the data-driven mindset to understand what type of content will work best for a given objective as well as the creativity to captivate audiences once it’s produced. They are proficient with content performance metrics, SEO best practices, and digital marketing tactics. 

IF THIS SOUNDS LIKE YOU, CONTINUE READING BELOW...

• Collaborate with product marketing, demand gen, field marketing, and corporate communications to create full-funnel content (ads, landing pages, web content, infographics, video scripts, ebooks, white papers, blog articles, etc.) that supports their campaigns and programs.
• Identify opportunities for new content and visual material (image/video) or engagement tools (surveys, calculators) to help maximize relevance for target audiences.
• Understand the who, what, and why of every content deliverable produced.
• Collaborate with stakeholders to recommend the best formats/deliverables to achieve their goals.
• Understand SEO and best practices for creating content that ranks.
• Regularly report on content performance, using data derived through analytics tools to identify opportunities and learnings.

• 7-10 years experience in professional writing within a B2B environment, preferably supporting a SaaS or Cloud business.
• Excellent written, verbal, and visual skills, with an ability to create high-quality content and messaging.
• Demonstrated successes in capturing target audiences through engaging content.
• Ability to identify and communicate drivers that underpin a successful content strategy.
• Manage multiple projects under tight deadlines.
• Passion for the craft of storytelling in brand journalism and the process for producing it.
• Creative mindset that embraces strategy, sweats the details, and thrives on developing creative solutions.
• Obsessive about measuring and optimizing the performance of your content.

• 7- 10 years experience in content strategy, preferably in B2B.
• Bachelor’s degree or higher, preferably in English or Journalism.
• Ability to translate stakeholder creative briefs into high-performing content.
• A solid understanding of SEO best practices, preferably with experience using SEO tools such as SEMRush or BrightEdge.
• Experience with a CMS, preferably Adobe Experience Manager, a plus.
• Knowledge of the business communications market a plus.

In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off and tuition reimbursement.

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.