Content Marketing Manager

Why Badger Meter?

Badger Meter is a leading global water technology company, with a mission to preserve and protect the world's most precious resource. For more than 100 years, cities and businesses have utilized our innovative and trusted solutions to enhance operational efficiency and conserve water while making it more affordable, clean and resilient. Just like every drop counts, at Badger Meter every employee counts because our contributions have a lasting impact on the world!

What You Will Contribute:

As a Content Marketing Manager - Smart Water, you will work with our subject matter experts to define the global content strategy for the smart water market vertical. You have a passion for B2B content and you think like a marketer as much as a content strategist with a focus on delivering content that creates awareness and drives engagement across the customer journey. Once defined, you will take your defined strategy and work with the marketing communications team to ensure proper global and regional execution.

Job Duties:

• Partner with members across the organization to develop content strategies and own the content execution plan for key marketing campaign and initiatives.
• Identify the regional similarities and differences in messaging and execute the strategy accordingly.
• Manage content production for a variety of content formats: blogs, web pages, emails, social posts, videos, webinars, events and more.
• Develop and govern content frameworks that ensure consistency of message across all executions.
• Manage internal and external content marketing resources to plan, develop and deliver content.
• Track and report content performance metrics and use that data in content-planning cycles.
• Effectively audit and maintain content lifecycles to ensure old, inaccurate information is not present.
• Prioritize content development in a fast-paced environment, with multiple competing requests.

Qualifications:

• Bachelor's Degree in journalism, marketing or communications-related field, or relevant experience
• 5+ years of experience experience in leading the content marketing strategy within the B2B space. Previous experience working in a global environment preferred
• 10% travel required

#LI-Hybrid

An Equal Opportunity/Affirmative Action Employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Applicants can learn more about their rights regarding equal opportunity in employment by viewing the federal "EEO is the Law" poster and the "EEO is the Law" poster supplement at http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm