Content Marketing Manager

About you

The Content Marketing Manager will be a central part of the Growth Team at Telnyx. You'll work to create persuasive, engaging content to promote the Telnyx brand and help guide potential clients through the sales funnel.

The opportunity

You'll work closely with the global marketing and sales teams to understand the Telnyx product and brand, presenting that information to the public through a variety of channels. Your writing will highlight how our solutions solve client problems and improve business ROI, and you'll effectively differentiate our product from others on the market.

You'll work primarily to populate the Telnyx Resource Center, writing blog posts, eBooks, white papers, industry guides and thought leadership articles. Other duties will include content creation for email marketing, events, web pages, and more in support of marketing campaigns. You will be working with the Director of SEO & Content to develop and execute content strategies and programs for integrated marketing campaigns across all channels based on a solid understanding of business goals

The content you create will be written in English, so native language skills are highly preferred.

What we’re looking for:

• Shape communications to situate Telnyx as a thought leader and high-tech alternative to the telecom industry. Own the cohesive voice that pervades all content.
• Excellent communication skills (visual, written, editorial etc.). You can distill and synthesize complex concepts to develop compelling narratives and framing for white papers, proposals, presentations, industry guides, original research, and thought leadership
• Regularly produce marketing content, including blogs, emails, social media posts, and white papers. Work closely with the marketing team on a variety of campaigns to generate leads and drive traffic to the Telnyx website.
• Demonstrated ability to set, and stick to, target deadlines. Ensure we’re continually meeting and exceeding our content production standards week over week
• Assist in managing and organizing content on the Telnyx marketing website and collateral for sales enablement
• Own content success, SEO and engagement metrics, obsessively tracking and measuring results, analyzing data and optimizing strategy for conversion
• Collaborate with design on upholding, improving, and evangelizing our brand guidelines
• Work closely with product marketing managers, customer support, sales, and other internal experts to understand the Telnyx audience and create relevant content for internal and external needs.
• Strong working knowledge of grammar principles and multiple style guides (especially AP style)

Qualifications

• Bachelor’s degree in business, communications or related fields
• 4+ years experience in content, with demonstrated history in content strategy and writing. 
• Experience marketing in a SaaS or highly technical B2B organization highly preferred
• Ability to analyze content data and present insights to stakeholders in alignment with Growth OKRs
• Excellent communicator—superb writing and editing skills are a requirement
• Self-motivated and a self-starter, taking projects on by the horns and running with it. Scrappy, agile and can easily pivot when needed.

Bonus points for:

• Highly proficient in SEO, analytics, CMSs, CRMs and additional inbound marketing tools. You should be able to quickly determine whether or not there is actual demand for a given piece of content within a few minutes using these tools.
• Experience writing in a technology or software-related industry (telecom experience is nice to have but not required).
• A collaborative mindset. You thrive in situations with many voices and different points of view. You're as comfortable with planning and vision-setting as you are with supporting projects led by others. You're open to new ideas and not afraid to learn from failure.
• UX writing: Demonstrated ability to optimize and test content throughout the funnel that turns readers into Telnyx customers