Content Marketing Manager

Vectra AI is seeking a creative content marketing manager who takes a buyer-centric approach to storytelling. This highly visible and collaborative role across the company takes a creative mindset combined with stellar communications skills, strategic thinking, and a passion for creating content that stands out in a crowded market. 

Content Marketing at Vectra AI is accountable for developing and delivering the Vectra AI story through content in all its forms to arm sales, marketing, and customer success to achieve pipeline and revenue goals. As a member of the product marketing team, you will partner closely with all facets of the product, sales, marketing, and customer success organizations, as well as the Office of the CTO, and engineering to drive the creation of compelling buyer-centric content. In doing so, the content marketer arms digital, campaign, and field marketers to attract, engage and convert buyers to talk to Vectra AI sellers. If this excites you, then Vectra AI is the place for you. 

What a Great Content Marketer is to Vectra AI: 

Content Marketers at Vectra AI are buyer-centric meaning we never make the buyer work to get the information they need, when they need it and we do it in a way that embraces 3 simple principles: 

1. Message – We always setup, reinforce and amplify our brand and product story in the market
2. Buyer-centric – We create content aligned to buyer personas and where they are on their journey
3. Storytellers – We tell our story with creative content that attracts, engages, educates and arms buyers 

What Great Content Marketers do for Vectra AI: 

• Own and drive the creation activation and measurement of buyer-centric content 
• Develop clear, compelling, concise, and creative ways to tell the Vectra AI story 
• Build compelling buyer-centric stories aligned to the buyer’s journey and target personas 
• Create creative, informative market facing content aimed to attract, engage and convert buyers 
• Create compelling thought leadership content to build awareness for the Vectra AI brand 
• Collaborate with product and technical marketing to deliver high-impact product videos, demos, tours and guides  
• Evangelizes what Vectra AI, is, does, means for buyers via events, webinars, blogs, and social media 
• Partners closely with digital and field marketing teams to drive pipeline and revenue growth. 
• Be the content expert! This includes understanding the market problems and showing how Vectra AI can help 

What We Are Looking for in a Great Content Marketer: 

• 3- 5 years of experience in content marketing 
• Storytellers who translate complex security problems into simple narratives and storylines 
• Results-oriented prioritizes who embrace outcomes-driven content – we care about content performance 
• Experts who understand the cybersecurity space, industry trends, and landscape 
• Fast-paced self-starter who thrives in a collaborative environment of security subject matter experts 
• Program managers who are fast on their feet when it comes to deliverables and timelines 
• Problem solvers who take systemic approaches to solving content gaps and performance issues 
• Evangelizers passionate about the security market with strong public speaking and writing skills  
• Marketers that love making real connection with fans of the Vectra AI brand 

What’s in it for you? 

• Competitive salary and equity 
• Great people to work with (at least we think so) 
• Great benefits (medical, dental, vision, life insurance, and disability) 
• Flexible time off 
• Remote / Flexible work location (and not just because of COVID)