Content Marketing Manager

Job Details

Job Location

Jacksonville, FL

Remote Type

Hybrid

Position Type

Full Time

Description

JOB SUMMARY

The Content Marketing Manager will play a key role in creating content to drive awareness, leads, and conversions for itel's insurance carrier customers. The idea candidate can both contribute to content creation and analyze the performance of content to iterate and improve content marketing efforts. We are seeking a hands-on team player with a desire to join a high-growth, fast-paced company with a great culture. This is a net-new position on a growing marketing team.

KEY RESPONSIBILITIES

• Oversee itel's content marketing strategy. Define goals, measure progress, and constantly iterate.
• Develop content to support sales efforts. Content could include case studies, product sheets, blogs, sales decks, whitepapers, landing pages, social media posts, and more.
• Partner with the marketing team, external agencies, and freelancers to drive content efforts forward.
• Analyze content performance, report out that performance, and use data to improve the overall content marketing program.
• Collaborate with the digital marketing specialist and other team members to strategize and launch automated campaigns.
• Connect with customers to learn pain points, evolve our content strategy, and tell compelling customer success stories.

ROLE QUALIFICATIONS

EDUCATION & EXPERIENCE

REQUIRED

• Bachelors degree in marketing, communications, English, or similar field
• At least 4 years in a content marketing role at a B2B company

PREFERRED

• Experience using Pardot or similar CRM
• Experience with Google Analytics
• Experience in the property insurance industry

KEY COMPETENCIES

• Results-Oriented: ability to plan, schedule and organize professional schedule to achieve strategic goals within or ahead of established time frames
• Adaptability to Change: ability to be flexible and supportive, react swiftly to and able to positively and proactively assimilate change in rapid growth environment
• Interpersonal Communication: ability to choose a communication behavior that is both appropriate and effective for a given situation; the ability to understand and manage your own emotions, as well as recognize and influence the emotions of others
• Team Orientation and Collaboration: ability to successfully build and maintain collaborative relationships to work effectively together as a team through shared responsibility, respect, and empathy to complete a shared goal for a common good
• Accountability: ability to act with a clear sense of ownership; takes personal responsibility for decisions, actions, deliverables, and failures; establishes clear responsibilities and processes for monitoring work and measuring results; embraces experimentation, creativity, and positive change

• Cultural Competence: ability to understand and respect values, attitudes, beliefs, and mores of the member that differ across cultures, and to consider and respond appropriately to these differences in planning, implementing, and evaluating health programs and interventions.

WORKING CONDITIONS/EQUIPMENT USE

• Work is performed indoors in a typical office environment - not substantially exposed to adverse environmental conditions.
• Frequent use of office machines to include telephone, computer, and printer
• Anticipated travel for work approximately 3-5 times a year.